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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Jan 4, 2019

In this episode of MakingChips, Jason Zenger and Jim Carr introduce a new team member, Christine Schmitz - an experienced editor and writer who explains why storytelling matters to manufacturers and their businesses. Having long been connected to the manufacturing world through her husband, Dr. Tony Schmitz (featured in a previous episode), Christine has an intensely valuable viewpoint on how and why it is important for leaders to be able to tell good stories. “Communications is the foundation of who I am,” Christine shares. To communicate well, one must build relationship, and relationship is founded in the sharing of stories. Want to know what makes a great story and how knowing how to write one can boost your game in the manufacturing business? Listen to the whole episode!

Connect with us:www.MakingChips.com/contact

Bringing process and art together

Just as in manufacturing, there is a process of writing a good story. Christine shares the process of how to take your story and vision and work it into a compelling and useful tool.

  • The process begins with the reader - the intended audience. Identify who your audience is and ask, “What do they want to know that I can share?”
  • Identify what expertise you can share with your audience by knowing what problem you solve through your business or work. Your audience’s interest lies in the application of your knowledge and profession.
  • Find an editor or another person you trust to give you feedback on your writing. Another set of eyes is invaluable and a vital part to the success of your story.
  • Always reread your writing. Trust your professional intuition and make sure that your work, vision, and story is conveyed honestly and effectively.

Creating a shared vision through your story

Christine points out that most people only think of themselves when communicating. To build a lasting and effective relationship, however, one must think of the other person - in this case, the manufacturing leader must think of his or her business, employees, customers, and possible recruits. All of these categories are readers of your story who want to know, “What’s in it for me?” It can often be difficult for manufacturers to share the story of their work, the challenge of their highly technical fields, or the processes they use. Christine reveals that relevance is key to building the bridge between writer and reader. “When it’s hard to explain what you are doing to another person,” she explains, “it dramatically impacts the relationship you can have with them.” To learn how to best create a shared vision through your story, listen to the full episode!

Connecting yourself and your audience through problem-solving

Tailoring your message to your audience is vital for the survival of your story. But how should you convey your manufacturing story to capture your audience? Christine points out that manufacturing is something that permeates everybody’s lives. Manufacturers produce something tangible every day, whereas most other people do not. People want to know how and why you create the things you do - as long as the application applies to them. Your audience wants to know what the problem is that you solve and how and why you solve that problem. Connect yourself with your audience by concentrating your story on the end result of your work.

Quality is always better than quantity

Christine warns against the temptation to simply flood your readers and audience with information that they may not be interested in or need. Always take quality over quantity. One way you can ensure the quality of your writing is through an editor. While your professional expertise is needed to correctly tell the story, an editor can help you build the strongest and most effective bridge between your story and your audience. Also, realize that there is no one way to write. Find a process that works for you and don’t be afraid to change that process when it’s not working. To learn more about writing as a process and why storytelling matters to your manufacturing business and skillset, listen to the full episode!

Here’s The Good Stuff!

  • Manufacturing is storytelling.
  • Manufacturing News: changes in tariffs.
  • Introducing the new MakingChips member: Christine Schmitz.
  • Why is it important to convey a good story?
  • Storytelling as a process.
  • Clarity in storytelling.
  • What’s in it for me? Relevance in storytelling.
  • Why should manufacturers write?
  • Getting started: Connecting with your audience.
  • Common storylines: everyone is touched by manufacturing.
  • The importance of an editor.
  • Quality over quantity in writing.

Tools & Takeaways

This Week’s Superstar Guest: Christine Schmitz

Connect With MakingChips

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