Are you communicating with your team effectively? Step up your communication skills this week as Jason Zenger shares 10 effective tips to improve your communication as a leader. 

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• Segments:

  • Jason discusses "miscommunication" (1:02)
  • Jim shares good news about Carr Machine & Tool. (5:28)
  • The guys discuss this week's manufacturing news. (7:44)
  • Tip #1: How to be self aware to understand your team better. (14:30) 
  • Tip #2: Why you should assume the best in others when you communicate. (15:47)
  • Tip #3: Have a mutual best outcome in mind while communicating.  (17:01) 
  • Tip #4: Be direct and forthcoming, but be empathetic. (19:02) 
  • Tip #5: Be open with your team: Share your thoughts and ideas with your team. (20:33)
  • Tip #6: Understand people can handle bad news better than they can handle lack of communication. (21:30) 
  • Tip #7: Be specific with what you're asking for. (22:48)
  • Tip #8: Seek to understand your team. (27:20)
  • Tip #9: Over-communicate. (29:54) 
  • Tip #10: Learn how others like to receive communication. (31:14)

In this episode, MakingChips hosts, Jim Carr, Jason Zenger, and Nick Goellner interview MakingChips Agency Director Jessica Peterson about what it means to have brand standards for your manufacturing business and why having a logo doesn't translate to having a brand. 

Segments:

• The guys discuss this week's manufacturing news. (5:08)
• The guys introduce this week's topic of Brand standards with special guest, MakingChips Marketing Director Jessica Peterson (9:00) 
• Jessica shares the importance of brand standards and where to start. (11:16)
• Jessica gives insight on what should be part of your brand standards: Brand Book, Style Guide, and Media Kit (13:32)
• Jessica shares some core elements your brand book should include. (15:48)
• Jessica explains what a Media Kit is. (20:17)
• Jason defines what a Favicon is and how to use it properly. (25:05)
• The guys discuss the importance of defining your brand standards if you want to be a company that scales. (27:08)
• Jessica shares how a small shop can start creating their brand book. (30:40)
  
  Email Jessica at Jessica@MakingChips.com 

When it comes to managing a sales team, it’s important not to confuse efforts with results. In this episode, co-host Nick Goellner draws on his experience as AME Sales & Marketing Director to discuss key sales results and metrics as they relate to manufacturing sales team management, customer service, and marketing efforts.

Times are changing and as manufacturing leaders, we need to adjust with these times. "In business, if we don't change, we don't grow and we don't survive." - Robin Johnson, a change agent, with a passion for helping organizational leaders move their organizations from current to future state joins MakingChips to discuss how to become emotionally intelligent as a leader during these changing times.