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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Now displaying: March, 2019
Mar 19, 2019

LinkedIn expert, Wayne Breitbarth, is back with more excellent insight into LinkedIn strategies to promote and grow your manufacturing business! Jim and Jason ask the hard questions about the worth of a premium account, when and how to say no to offending taggers and salesmen, and when, where, and how to post the good stuff. Be sure to listen the whole way through for all the tips and tricks to boost your business and put you on the leading edge of the manufacturing industry!

Connect with us:www.MakingChips.com/contact

The premium life: LinkedIn strategies for greater coverage

Is a premium account worth the cash? Wayne shares a helpful gauge to determine if it’s time for you or your business to bite the bullet for premium benefits. If you are running into what Wayne calls the “free wall,” then it’s time to pay. If trying to keep up with who has been viewing your profile is taking up all your spare time, then you may want to consider going premium. With the upgraded account, you can see the past 90 days of profile “stalkers.” Being able to go back and see who has been visiting your profile will help you determine who to reach out to and build relationship with.

Another way to tell if it’s time for that premium account is if you are maxing out your search allowance for the month. A premium account will give you a wider berth for searching out the perfect people to build your business and professional alliances. Wayne suggests the “Sales Navigator/Professional” premium setting as the perfect “rocket-ship” to carry your profile to the next level.

Dealing with unwanted attention

Jim and Wayne both get frustrated and feel offended when someone tags them in posts that have nothing to do with them. Some people use tagging as a sales tactic to take advantage of others’ many followers. Wayne suggests that if this happens to you, untag yourself from the post. If it happens again with the same instigator, direct message that person, and politely - but firmly - ask them to stop. If it still continues, disconnect with that person.

How do you respond when someone sends a connection request and within minutes of you accepting, direct messages you trying to sell you something? If there isn’t any effort being made to build relationship with you first, Wayne suggests disconnecting with that person. Learn why building relationship is important in establishing credibility before a sale and why pre-canned, automated systems aren’t the best tactic by listening to the whole episode!

What to post and where to promote

Earlier in LinkedIn’s history, one could post an article, and all of that person’s connections would be notified that an article had been posted. Articles, however, aren’t as profound as they used to be. Wayne explains that the tactic originally worked because LinkedIn was trying to garner quality material within its platform. Over time, however, people began cutting corners on the quality of their articles and began only posting a sentence from a blog post or a small paragraph. LinkedIn pulled back from the promotion of articles as the material deteriorated in quality.

While it is important to include your latest blog posts and articles on your profile, make sure that your writing is of high quality. People viewing your profile will want to see professionalism throughout your material - including your writing. Excellent writing builds credibility. Wayne encourages the strategy of re-sharing articles that may be a month old and didn’t receive the attention it deserved.

Unimpressive impressions

What does a view or impression mean? Unfortunately, they aren’t as big of a deal as some might wish. Wayne explains that an impression or view is essentially someone sweeping by your post but not actually looking at it. The activity to get excited about is comments. Making sure you are active on your posts and promoting conversation is also helpful. A response to others on your own post still counts as activity that will help broadcast your post to even more connections.

Personal pages are often more powerful than company pages because of the greater number of connections often found on personal pages. While posting on both will help generate greater activity, Wayne encourages users to focus their energy on their personal page. For more insight and tips on how to create the best content and broadcast it to the greatest number of connections, listen to the whole episode! Growing your business through LinkedIn isn’t as hard as you think.

Here’s The Good Stuff!

  • MakingChips News: Opinion articles to boost your competence.
  • Understanding what it means to be a “change agent.”
  • Wayne Breitbarth’s rise to LinkedIn success.
  • The power of a premium account.
  • Navigating the waters of unwanted tagging and sales.
  • When and how to upload company content.
  • Don’t be impressed by those impressions.
  • Quality over quantity.

Tools & Takeaways

This Week’s Superstar Guest: Wayne Breitbarth

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

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Mar 15, 2019

Gaining LinkedIn success is not as difficult as some may think. Utilizing the world’s largest database of professionals is key to marketing your manufacturing business and rising as a leader in the industry. Guest speaker, Wayne Breitbarth, is a LinkedIn trainer and shares his strategies and insights into the powerhouse of LinkedIn and how manufacturing leaders can effectively connect with other leaders, share their businesses, and expand their reach.

Connect with us:www.MakingChips.com/contact

Why manufacturing leaders need to pursue LinkedIn Success

LinkedIn is the largest database of professionals and business leaders that is available. As business leaders, LinkedIn is a powerful tool that can be used to market businesses, find competent employees, and connect with other influential industry leaders. An exuberant amount of time isn’t needed to establish yourself and your business on LinkedIn. Wayne explains that it is all about strategizing the processes and systems available on the platform and focusing on what matters to you and your company.

Understanding the essence of LinkedIn

The essence of LinkedIn is not only found in the opportunities of such a large database but in the opportunity to form relationships. Relationships are the foundation of any successful business venture. Wayne describes what your relationship status may look like on LinkedIn depending on the size and purpose of your company. Sometimes more is truly more, and sometimes it’s not. If you are selling a book or trying to reach a wide audience with a new podcast release, then you may want to accept all those connections with people you may not know. If your business belongs in a more niche atmosphere, then your number of connections may be smaller - and that’s okay. It is important to understand, however, that the search engine algorithms that rule LinkedIn like to see a large connection base. Wayne suggests creating a social media atmosphere on LinkedIn that is saturated with the people of your industry, whether that be followers, customers, or other leading manufacturers. To learn more about how to create and maintain effective relationships, listen to the whole episode!

Strategizing your LinkedIn process

Succeeding with your LinkedIn profile can be achieved through strategizing the tools that LinkedIn offers. Keyword optimization is a large part of making yourself known and finding the people you need to help grow your business. Include specific terminology in your headline, stories, and description. Stay away from broad terms such as “strategy” in your skill-set and include specified terms such as “Podcast Host.” Show off your unique professionalism and offerings.

Your skill-set can be utilized through endorsements and recommendations. Search engines love using your list of skills as keywords. Make sure they reflect what you want to be known for. Wayne explains that recommendations and endorsements are gifts to you. Use them in business proposals and when sharing your business with others.

Posting can be a confusing tool, but Wayne explains that success in posting is all about velocity. Tagging relevant people in your post will expand its reach. Be careful to not “spam” others with overabundant tagging, but instead talk with the people you plan to tag and explain that it is a strategy to help promote and grow the business. Velocity is gained through initializing and promoting activity on your posts. Use hashtags and comment on a post that someone else tags you in to begin a conversation. LinkedIn algorithms look for how fast your post is being responded to and how much activity is being generated by your post. The more activity the better.

Creating an all-star profile

Beginning a profile or revamping a stagnant one isn’t hard! Begin by understanding your audience. Who are you writing and creating your profile for? Headlines should be short but descriptive. If you have five jobs, then list all of them in your headline and title. Create stories that are relevant and captivating when describing your job positions. Ask yourself, “How can my job experiences benefit others?” Promote your strengths and don’t be shy about creating an eye-catching profile. For more insight into what makes a great LinkedIn profile, listen to the entire episode!

 

Here’s The Good Stuff!

  • Is social media a distraction?
  • Guest speaker, Wayne Breitbarth, is a professional LinkedIn trainer.
  • Understanding the power of LinkedIn: the largest database of professionals in the world.
  • Creating a strategic LinkedIn process.
  • Optimizing the time you spend promoting your company.
  • The essence of LinkedIn is relationship.
  • Is more actually more?
  • The art of tagging.
  • How to create velocity in your posts.
  • Effectively utilizing endorsements and recommendations.
  • How to begin or revamp your LinkedIn profile.

Tools & Takeaways

This Week’s Superstar Guest: Wayne Breitbarth

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

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