Hello Metalworking Nation! On today's episode of MakingChips, we reunite with two time guest and longtime fan of the show, Julie Poulos, Vice President of Red Caffeine Marketing. Julie, better known as Vice Princess, Mistress of Marketing and/or Social Butterfly, loves sharing her passion for marketing + technology with anyone who is looking to move the needle in their business. Today she'll be sharing some of her marketing knowledge about developing a strategic plan for your company, starting with establishing a client profile.
Topics on today's episode include evaluating your strengths and weaknesses, analyzing new opportunities, understanding pain points, setting realistic goals, and telling your company story. In manufacturing news we'll talk about the jump in manufacturing and how it compares to the heath of the economy. New Year, New Goals ... It all starts here.
Episode Structure:
[04:00] - Manufacturing News
[05:20] - Business at ZENGER’S
[06:45] - Exciting News at MakingChips
[09:30] - Welcome Julie Poulos
[15:50] - Take a Step Back
[18:20] - New Year New Goals
[21:55] - Self Examination
[24:30] - Realistic Opportunity
[27:17] - Business Strategic Goals
[29:00] - Pain Points
[32:45] - Big Fish, Mid-sized, and Guppies
[35:15] - Exporting Data
[38:12] - How Are You Telling Your Story?
Mentioned in this Episode:
Manufacturing News
Julie Poulos | LinkedIn
Red Caffeine Marketing + Technology
Client Profile Template
We Want to Hear From You, The Metalworking Nation:
• jim@makingchips.com
• jason@makingchips.com
• ryan@makingchips.com
Telephone: (312) 725-0245
Hello Metalworking Nation! We are thrilled and excited to be back on this brand new year as we get back into the swing of it. On this episode of MakingChips, we’ll equip and inspire you with the skills to bring your partnerships closer together when dealing with OEM’s.
Jim shares some takeaways from the DMDII’s “Smart Manufacturing” round table discussion. We’ll be talking about what steps you can take to help your business thrive; including integrating your supply chain, networking, and collaborating with clients. In manufacturing news, we’ll discuss Stanley Black & Decker’s decision to move manufacturing back to the U.S. after Trump's 'border tax’ threat.
Episode Structure:
[01:15] - Alro Steel
[03:20] - Manufacturing News
[07:18] - "Thrive or Die"
[09:35] - Panel Discussion
[11:00] - Client Collaboration and Cost Cutting
[14:46] - Innovative Process Development
[17:12] - Navigate Market Fluctuation
[19:10] - Networking
[21:00] - Business Succession
[24:43] - Working Smart & Hard
[26:35] - Establishing Core Values
[29:00] - We Want To Hear From You
Mentioned in this Episode:
Alro Steel | American Metal Supplier
Manufacturing News
DMDII: Digital Manufacturing And Design Innovation Institute
MC008: Grow or Die
We Want to Hear From You, The Metalworking Nation:
• jim@makingchips.com
• jason@makingchips.com
• ryan@makingchips.com
Telephone: (312) 725-0245