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Making Chips Podcast for Manufacturing Leaders

MakingChips is hosted by a set of multi-generational manufacturing leaders who are on the factory floor everyday, living their lives in the world of manufacturing—they know first hand that manufacturing can be challenging. Founders Jim Carr and Jason Zenger released their first podcast in late December 2014—releasing over 300 episodes to-date, reaching more than 650,000 downloads—all while striving to deliver on their mission, to “equip and inspire the metalworking nation.” In 2019, Nick Goellner, another multi-generational manufacturing leader, joined the MakingChips hosts, bringing a third generation of manufacturing leaders to the table. Join the hosts as they work through industry challenges with leaders such as Titan Gilroy (Titans of CNC), John Saunders (NYC CNC), Mark Terryberry (Haas Automation) and more.
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Making Chips Podcast for Manufacturing Leaders
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May 6, 2015

 

A corporate snapshot that has nothing to do with a camera!

 

Shop owners know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for.

 

In this episode of Making Chips, Jim and Jason invite 3 guests into the study who specialize in helping businesses create their very own corporate snapshot. Their guests are Jule Poulos (a previous guest from episode 19 of Making Chips), Ray Ziganto (another previous guest - episode 18 of Making Chips), and Jon Baklund (yet another previous guest - Making Chips episode 21).

 

Here’s a brief summary of 4 important questions that a corporate snapshot should answer:

 

  1. What we do as a company

  2. Who we are as a company

  3. Who we serve as a company

  4. Why we do what we do better

 

When you’re able to clearly and accurately define and express those 4 key issues about your company you unlock the power to do a couple of very powerful things…

  • You’re equipping your employees to become “sales people” through a clear vision of what you do as a company.

  • You’re able to more quickly identify your target clients and engage them in relevant conversations about their needs.

  • You’re better able to serve your clients through knowing exactly what your services can do to meet their needs.

 

This episode of Making Chips is full of practical, powerful advice about why you need your own corporate snapshot and how you can develop one. Listen in to the conversation to get started on your own corporate snapshot!

Here’s the outline of the conversation about corporate snapshots

 

  • Introduction of the guests on this episode: Julie, Ray, and Jim.

  • Metalworking tools.

  • The number one tool in your toolbox - a corporate snapshot.

  • The objective of a corporate snapshot.

  • How a corporate snapshot is the “home” for your elevator pitch.

  • 4 crucial components of a corporate snapshot - What we do - Who we are - Who we serve - Why we do it better.

  • Defining each of those 4 points in order to determine your marketing approach and target your message.

  • How a corporate snapshot empowers your employees to serve the customer.

Links mentioned on this episode

 

www.MakingChips.com - sign up for the Making Chips newsletter

 

http://www.bi-link.com

Tweets you can use to tell others about the benefits of vending systems

 

The number one tool in your toolbox is a corporate snapshot. Find out more on this episode.

 

A corporate snapshot empowers your employees to serve the customer.

 

Do you know the 4 crucial components of a corporate snapshot?

 

What is a corporate snapshot and why do you need one? On this episode of Making Chips


Briefly and powerfully tell the who, what, why of your company with a corporate snapshot

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