Info

MakingChips | Equipping Manufacturing Leaders

MakingChips is a weekly podcast that will equip leaders in the metalworking manufacturing industry with valuable content to utilize in their career and business.
RSS Feed
MakingChips | Equipping Manufacturing Leaders
2017
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: Page 1
May 3, 2017

How well do you know your customers and their needs? And, how well do you meet those needs? The only way to accurately pinpoint the most important expectations of your clients and how you are performing against them is to hear it directly from them. On today's episode, we talk about interviewing current, prospective and lost clients.

We welcome back Julie Poulos, Kacey Keegan, and Jimmy Merritello with Red Caffeine Marketing+Technology for our MakingChips Marketing Series. They share some valuable information about surveying your clients to help you better understand the collective voice of your customers. In manufacturing news, we'll discuss the current state of the manufacturing economy and efforts to restore U.S. manufacturing to its former glory.


Episode Outline:
[01:11] - DMG Mori
[03:39] - Manufacturing News
[06:16] - MachineMetrics
[07:35] - Welcome Back Julie
[12:40] - Feedback Loop
[15:00] - Great Success Stories
[18:09] - It All Starts with a List
[20:12] - Buying Trigger
[23:00] - Pain Point
[26:12] - Surveys
[28:59] - Buyer’s Persona

Mentioned in this Episode:
DMG MORI - Innovation Days
Manufacturing News
Machine Metrics - 10% Off
Red Caffeine Marketing + Technology
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
Jimmy Merritello | LinkedIn
Survey Monkey
Red Caffeine Keystakeholder Interviews Question Set Template | PDF Download 

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

0 Comments