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MakingChips | Equipping Manufacturing Leaders

MakingChips is a weekly podcast that will equip leaders in the metalworking manufacturing industry with valuable content to utilize in their career and business.
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Now displaying: October, 2017
Oct 24, 2017

Hello Metalworking Nation! We are pleased to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. On today's episode we welcome back Red Caffeine's Julie Poulos along with Dan Mantilla and Natalie Dubs as they help you answer the question -- "Who Do I Market To?"

Where do you start? It starts with a list! Julie and her team cover the four challenges that most mid market manufacturers face when figuring out who to market themselves to. We'll share some strategies that you can use right now to begin building up your brand and targeting leads.


 

Episode Outline:
[00:01] - IMTS 2018
[06:08] - What’s New With Jason & Jim
[07:38] - Welcome Julie Poulos
[09:48] - The Four Challenges
[14:03] - Buyer Data
[16:50] - Segmenting Your Lists
[21:10] - Building Up Your Brand
[22:13] - Creating Meaningful Content
[24:10] - Identifying Contacts
[30:15] - Direct Contact

Links Mentioned in this Episode:
IMTS 2018
Digital Manufacturing and Design Innovation Institute
Red Caffeine Marketing + Technology
Julie Poulos | LinkedIn
MC118: Considerations for Marketing Planning
Natalie Dubs | LinkedIn
Dan Mantilla | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Oct 10, 2017

Hello Metalworking Nation! We are pleased to welcome back by popular demand, Bill Strauss - Senior Economist and Economic Advisor at the Federal Reserve Bank of Chicago.

On today's episode Bill shares his professional insight on several different topics relating to manufacturing and the global economy. We'll hear about manufacturing's economic performance in the U.S., the potential economic impact of new trade agreements, the current outlook of the stock market, and the lasting impact of the recent hurricanes. We also talk about the consequences of recession, and how to better position your manufacturing company to prepare for it. In manufacturing news, we discuss 3 ways to lower your manufacturing costs.

Episode Outline:
[00:01] - IMTS 2018
[03:50] - What’s New at CARR Machine
[06:07] - What’s New at ZENGERS
[08:12] - Jason’s Exciting News
[09:35] - Manufacturing News
[15:37] - Welcome Back Bill Strauss
[18:45] - Manufacturing’s Economic Performance
[20:40] - Contributing Factors
[25:16] - Trade Deals
[28:24] - The Stock Market
[31:04] - Productivity Growth in the U.S.
[33:21] - Opportunities in Recession
[36:49] - Impact of Natural Disasters
[43:16] - Fiscal Responsibility by State

Links Mentioned in this Episode:
IMTS 2018
Digital Manufacturing and Design Innovation Institute
Gantt Chart
Seth Godin
Manufacturing News
MC071: Analyzing the Performance of the Manufacturing Sector (P1)
MC072: Analyzing the Performance of the Manufacturing Sector (P2)
Bill Strauss | LinkedIn
National Association of Credit Management: NACM
Federal Reserve Bank of Chicago

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Oct 5, 2017

Hello Metalworking Nation! We are excited to welcome back Patricia Miller - CEO of Matrix 4, to the MakingChips Podcast. On today's episode we hear about Patricia's visit to the White House on behalf of the National Association of Manufacturers. Patricia was seated directly next to President Trump as the group discussed efforts to boost manufacturing in the United States. In manufacturing news, we discuss Brennan Investment Group's plans to turn 85 acres in Elk Grove Village, IL into a $1 Billion Technology Park.



Episode Outline:
[00:01] - GFMC 2017
[02:28] - Manufacturing News
[05:03] - Call In with Pat McGibbon
[10:03] - Welcome Back Patricia!
[13:04] - The Invitation
[16:30] - Delivering The Message
[19:01] - The Level of Security
[21:04] - Press Coverage
[22:40] - Representing Manufacturing
[24:10] - Trump’s Message
[28:02] - IMTS 2018

Links Mentioned in this Episode:
GFMC 2017 - Register Today!
Manufacturing News
TMA - Technology & Manufacturing Association
NAM - National Association of Manufacturers
Patricia Miller | LinkedIn
IMTS 2018

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

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