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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Jun 25, 2018

Can you see a return on investment in company culture in your business? It’s a question that every manufacturing owner or operator should consider. Much of the focus in manufacturing is on production. However, one of the biggest investments you can make in your company and brand is in the area of culture. Investing in culture not only ensures that you are aligned internally but also helps you align better with the customers you serve. During this episode of MakingChips, hear about the return on investment in company culture, how it has impacted Carr Machine and Tool and how it can benefit your company.

Connect with us: www.MakingChips.com/contact

Manufacturers Should Begin Creating a Compelling Culture

What started out as a discussion about search engine optimization quickly turned into a conversation about the importance of culture. That’s because one of the contributing factors to Carr Machine and Tool’s success in SEO is the compelling culture Jim is developing in his business. The return on investment in company culture that Jim has seen is in several areas of his business. In this episode, Jim shares about how he began investing in culture, the steps he implemented and the results that he continues to evaluate.

Great Change Can Come From One Small Step

Lao Tzu famously said, “The journey of a thousand miles begins with a single step.” This is true when it comes to the process of developing culture. You won’t see a return on investment in company culture overnight. Small, incremental steps can have a cumulative impact that will eventually pay large dividends. Jim explains the small steps he took to start investing in his company’s culture during this conversation. He also gives helpful tips for small steps you can take to start implementing culture discussions in your company.

The Return on Investment in Company Culture Is Measured in Multiple Ways

Investing in culture has both internal and external benefits. Internally, culture helps guide the hiring process. It ensures that you hire the right employees who align well with your core values. It also helps employees grow and develop their skills, instilling greater accountability and pushing them to a higher level. Externally, your company’s culture also ensures that you partner with the right customer. Solidifying your mission and vision clarifies your brand to potential customers. Culture ensures a greater sense of alignment across all facets of your company.

How Culture Sets Your Company Apart

Because of the competitive nature of manufacturing, it is important to be able to differentiate yourself from other companies. Rather than relying on shallow gimmicks, you should focus on being authentic. Determining your core values and communicating them consistently helps your business better convey your unique ability to serve customers. Julie and Jim talk about the return on investment in culture and how it sets you apart from the competition during this episode of MakingChips.

Here’s The Good Stuff!

  • Jason and Jim discuss the importance of maintaining a positive work culture
  • Manufacturing News: The challenge of meeting increasingly complex customer expectations
  • Jason shares how Zenger’s exciting new partnership
  • Jim introduces Julie Poulos, Vice President at Red Caffeine Marketing + Technology
  • Julie takes over the interview to talk with Jim about the ROI of company culture at Carr Machine and Tool
  • The first step to developing culture for Carr Machine and Tool
  • How Jim implemented core values into his company
  • Identifying the skill set of your employees and pushing them to use those skills at a higher level
  • Communications role in helping to maintain the type of culture you want
  • The differentiating factor that core values and culture can add to your brand

Tools & Takeaways

VIPs From The Metal Working Nation

This Week’s Superstar Guest

  • Julie Poulos - Vice President at Red Caffeine Marketing + Technology

Connect With MakingChips

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