On Wednesday at IMTS 2018, Jason and Jim hosted a panel including Aisha Rasul of Socistory, Corey Koepnick of Badassmachinists and Tom Fetcho, Vice President of Operations at MariTool to discuss social media management for manufacturers. Should manufacturers be using social media to market their businesses? If so, how does a company use it to their advantage? The panelists discuss these and other important questions during this live panel discussion on MakingChips.
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Aisha Rasul is the founder and CEO of Socistory, a company that creates a compelling and integrative social media presence for brands. She encourages manufacturers to consider how social media management might help them accomplish their companies mission and vision. She explains that, rather than using platforms haphazardly, manufacturing leaders should first develop a strategy for how to most effectively and efficiently leverage social media. Having a plan will also help companies know which platform will best serve them in accomplishing their goals.
There are multiple social media platforms on the market. Each one provides unique opportunities for interaction and engagement. Which platform should manufacturers use? According to the panel on this episode, the key lies in knowing what format best showcases your work and knowing where your community is most involved. Corey Koepnick, who has developed a huge following on Instagram showcasing his manufacturing expertise, chose that platform because it is image-based, which allows him to share beautiful photos of the interesting things he is making. It was also the platform where he was finding the most influencers in his manufacturing niche.
With any marketing strategy, you want to be able to track your effectiveness. Social media is a growing marketing tool in which companies are investing more time and money. There are two ways you can leverage these platforms, either organically or through an ad spend. During this discussion, the panel gives some helpful insight on how to measure return on investment. If you are just beginning to use social media, it is important to note that it takes some time to build a community and see results. Honing in on your target audience will help you see a better conversion rate through social media.
Tom Fetcho is the Vice President of Operations at MariTool. He has taken his background and skills in graphic design to start a social media presence for his company. Tom showcases video and content of products being made. He encourages manufacturers to know the endgame for using social media. He also says that you should participate and engage with other companies rather than just focusing on yourself and your own content. With as little as twenty minutes a day, you can begin to see the impact of social media management in your manufacturing business. Listen to this episode of MakingChips to hear more.