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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Sep 23, 2018

On Wednesday at IMTS 2018, Jason and Jim hosted a panel including Aisha Rasul of Socistory, Corey Koepnick of Badassmachinists and Tom Fetcho, Vice President of Operations at MariTool to discuss social media management for manufacturers. Should manufacturers be using social media to market their businesses? If so, how does a company use it to their advantage? The panelists discuss these and other important questions during this live panel discussion on MakingChips.

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The first thing you can do to get started using social media

Aisha Rasul is the founder and CEO of Socistory, a company that creates a compelling and integrative social media presence for brands. She encourages manufacturers to consider how social media management might help them accomplish their companies mission and vision. She explains that, rather than using platforms haphazardly, manufacturing leaders should first develop a strategy for how to most effectively and efficiently leverage social media. Having a plan will also help companies know which platform will best serve them in accomplishing their goals.

Which social media platform is best for your company?

There are multiple social media platforms on the market. Each one provides unique opportunities for interaction and engagement. Which platform should manufacturers use? According to the panel on this episode, the key lies in knowing what format best showcases your work and knowing where your community is most involved. Corey Koepnick, who has developed a huge following on Instagram showcasing his manufacturing expertise, chose that platform because it is image-based, which allows him to share beautiful photos of the interesting things he is making. It was also the platform where he was finding the most influencers in his manufacturing niche.

Measuring your social media management ROI

With any marketing strategy, you want to be able to track your effectiveness. Social media is a growing marketing tool in which companies are investing more time and money. There are two ways you can leverage these platforms, either organically or through an ad spend. During this discussion, the panel gives some helpful insight on how to measure return on investment. If you are just beginning to use social media, it is important to note that it takes some time to build a community and see results. Honing in on your target audience will help you see a better conversion rate through social media.

The endgame of social media management for manufacturers

Tom Fetcho is the Vice President of Operations at MariTool. He has taken his background and skills in graphic design to start a social media presence for his company. Tom showcases video and content of products being made. He encourages manufacturers to know the endgame for using social media. He also says that you should participate and engage with other companies rather than just focusing on yourself and your own content. With as little as twenty minutes a day, you can begin to see the impact of social media management in your manufacturing business. Listen to this episode of MakingChips to hear more.

Here’s The Good Stuff!

  • The impact of social media on a business and brand awareness
  • Introduction of guests Aisha Rasul, Corey Koepnick and Tom Fetcho
  • Why Corey started Badassmachinsts and how he has grown his Instagram page
  • What is the first thing a manufacturing company can do to get started with a social presence?
  • How Tom grew from being in operations to handling marketing and social media
  • The panelists explain the different platforms and how and why they use them
  • Understanding the terminology related to social media
  • How do you measure the impact of social media engagement?
  • Are there any platforms that a company should avoid?
  • How to manage your connections on the various platforms
  • How much time should you spend on social media marketing?

Tools & Takeaways

This Week’s Superstar Guest

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