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MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr
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Now displaying: Page 8
Apr 20, 2016

There are several options when it comes to selling one of your old machines. Some are more convenient than others, but might offer you less money than what you expected. With a little bit of added effort, you can get the most money out of your old machine. On this episode of MakingChips, Jim shares his steps for creating a successful eBay campaign. We also talk about the upcoming IMTS 2016, Chicago restaurants, and the problems the U.S. faces in manufacturing.

Episode Outline:

  • [00:07] - Episode Preview
  • [03:15] - Manufacturing News
  • [08:40] - IMTS 2016
  • [10:55] - Sandvik Coromant
  • [13:05] - Selling Your Machine Using eBay
  • [14:50] - Getting a Good Picture
  • [17:30] - Fees
  • [18:20] - Auction
  • [19:40] - Buy it Now
  • [23:15] - eBay vs Machine/Tool Dealer
  • [25:15] - Skill Scout
  • [26:20] - Episode Conclusion

Mentioned in this Episode:

We Want to Hear From You:

  • jim@makingchips.com
  • jason@makingchips.com
  • ryan@makingchips.com
  • Telephone: (312) 725-0245
Apr 14, 2016

The Manufacturing Industry of today looks a lot different than it did 20 or 30 years ago. Modern machine shops are safe, clean working environments; equipped with high-tech machinery. Unfortunately, there is still a stigma associated with manufacturing as a "dirty" and "dark" profession. So how do we change this perception amongst our youth?  Or perhaps more importantly, their parents, whose misperceptions of the industry might lead them to believe that a four-year college degree is the only sure route to a rewarding career.

"To change people's minds and to change the perception [of manufacturing], it's the youth that we need to be educating."

-Kelly Burr

 

On this episode of MakingChips, we welcome our guest Kelly Burr, Executive Director of the Shop Rat Foundation. The Shop Rat Foundation is a non-profit organization with a mission to ignite interest in manufacturing careers among our nation’s youth, through development of innovative educational tools, curriculum and outreach programs and in partnerships with schools, community groups, companies and industry associations. We also discuss manufacturing newsIMTS 2016, and how to start a similar hands-on program in your community.

Episode Structure:

  • [00:07] - Episode Preview
  • [01:55] - Manufacturing News
  • [05:12] - IMTS 2016 Registration
  • [07:10] - Welcome Kelly Burr
  • [08:52] - Shop Rat's Story
  • [12:10] -  Shop Rat's Mission
  • [14:10] - Students
  • [15:00] - Shop Rat’s Programs
  • [18:15] - Machining Class
  • [20:45] - Student Feedback
  • [22:05] - Exploratory and Preparatory Programs
  • [23:02] - Starting a Similar Program in your Community
  • [27:12] - Conclusion of Episode

Mentioned in this Episode:

We Want to Hear From You:

  • jim@makingchips.com
  • jason@makingchips.com
  • ryan@makingchips.com
  • Telephone: (312) 725-0245
Apr 5, 2016

There is an old saying: “Expect the best, prepare for the worst.” It’s not something we want to think about, and it can be a difficult topic to discuss. Crises don’t happen very often, but when they do occur, they tend to have significant consequences. Without a well-thought out, strategic plan, your business is at risk of being completely caught off guard should a disaster happen.

"Know that a crisis will happen at some point. It's just a question of how big it is or how small it is. The trick is being prepared."

- Scott McPherson

On this extended episode of MakingChips, we talk Public Relations with Scott McPherson, Principal at McPherson Public Affairs Group. Scott also shares some important tips on crisis preparation, including steps you should take to properly manage a crisis in your manufacturing shop. In Manufacturing News, we discuss the resurgence of vinyl records and it’s impact on record manufacturers. We also speak on the phone with Peter Eelman, Vice President - Exhibitions and Communications, AMT, about this year’s upcoming International Manufacturing Technology Show.

Episode Structure:

  • [00:07] - Intro
  • [01:45] - Springtime in Chicago
  • [02:44] - Manufacturing News
  • [07:53] - What's New at ZENGER’S Industrial Supply
  • [08:40] - What’s New at CARR Machine & Tool
  • [09:15] - IMTS 2016
  • [09:57] - Call in with Peter Eelman
  • [17:05] - Sandvik Coromant
  • [18:20] - Welcome Scott McPherson
  • [20:15] - What does McPherson Public Affairs do?
  • [21:15] - How can my company benefit from a P.R. firm?
  • [23:40] - What Was Old Is New Again
  • [25:50] - Crisis: What are the things you should do right away?
  • [29:40] - How do you prepare for a crisis?
  • [33:08] - An Unfortunate Incident
  • [37:01] - Handle Things Right Away
  • [38:20] - Litigious Situation
  • [40:50] - What are the very basic ways to be prepared?
  • [42:06] - Reach out to Scott
  • [43:00] - MakingChips Mastermind
  • [44:05] - Conclusion of Episode

Mentioned in this Episode:

We Want to Hear From You:

  • jim@makingchips.com
  • jason@makingchips.com
  • ryan@makingchips.com
  • Telephone: (312) 725-0245
Mar 29, 2016

Throughout history, successful individuals such as Andrew Carnegie, Henry Ford, and Thomas Edison all met with groups of like-minded people on a regular basis, to help one another achieve common goals and grow. Today, this concept is called a “mastermind”, and is very well known amongst successful business owners.  In fact, many consider some concept of a mastermind group as a critical part to maintaining a healthy network.

"Whether it's a problem that you need to solve, whether it's creating and implementing goals, and just supporting each other through hard times. I think its necessary for every manufacturing leader to be a part of some kind of group like that. I'm going to say it... It's necessary."

- Jason Zenger

On this episode of MakingChips, we talk about what a mastermind group is, how it can benefit you and your manufacturing business, and what steps you can take to form one. We also talk manufacturing news and preview the upcoming IMTS 2016.

Episode Structure:

  • [00:07] - Episode Preview
  • [01:35] - Manufacturing “Stuff”
  • [03:22] - Manufacturing News
  • [05:35] - IMTS
  • [06:34] - Sandvik Coromant
  • [07:23] - Mastermind Groups
  • [08:23] - Jason’s Mastermind Groups
  • [09:45] - Old School Philosophy
  • [10:45] - Experience with Master Minds
  • [12:45] - Rules and Structure
  • [14:00] - Sharing Personal Information
  • [16:25] - Primary Components of a Good Group
  • [18:30] - Diverse Group of Businesses
  • [20:00] - Steps to Starting a Mastermind Group
  • [22:50] - MakingChips' Mastermind Group
  • [25:45] - Conclusion of Episode
  • [26:25] - Ryan’s Patreon Account

Mentioned in this Episode:

We Want to Hear From You:

  • Email
    • jim@makingchips.com
    • jason@makingchips.com
    • ryan@makingchips.com
  • Telephone
    • (312) 725-0245
Mar 17, 2016

We come to you from two separate locations (Dallas & Chicago) on this remote episode of MakingChips. Today we talk about establishing and exploring your manufacturing company’s niche. Jim and Jason share their idea of what niche means to them in their respective companies. In Manufacturing News we discuss Five Vital Steps to Set Up a Successful Manufacturing Business. We also recap the TMA’s 90th annual meeting, and introduce a new MakingChips partnership.

Episode Outline:

  • [00:07] - Episode Preview
  • [01:45] - Dallas Airport
  • [02:40] - Affiliated Distributors
  • [03:40] - Manufacturing News
  • [06:40] - Finding the Right Factory
  • [07:30] - A Great Team
  • [08:55] - Business Model
  • [09:55] - TMA Board
  • [12:20] - Riches in the Niches
  • [14:00] - ZENGERS Industrial Supply’s Niche
  • [16:45] - ZENGERS Original Business Model
  • [18:48] - CARR Machine’s Niche
  • [22:52] - Picking the Right Jobs
  • [25:05] - Evaluate, Experiment, Evolve
  • [26:15] - IMTS Workshop
  • [27:25] - Sandvik Partnership
  • [30:12] - Conclusion of Episode

Mentioned in Episode:

We Want to Hear From You:

  • Email
    • jim@makingchips.com
    • jason@makingchips.com
    • ryan@makingchips.com
  • Telephone
    • (312) 725-0245

 

Mar 9, 2016

On this special episode of MakingChips, we recap the 2016 Crain's Manufacturers Summit with interviews from several VIP guests. First, we speak with John Sapiente of Elgin Die Mold and Trident Manufacturing about the challenges of running two businesses. Second, we have Jason Scher of Vosges Chocolate who speaks to us about working with your spouse, and the evolution of Vosges Chocolate. We also have a conversation with Tom Pellette of Caterpillar, where we discuss Caterpillar's supply chain relationships with machining companies, as well as the economic future of manufacturing.  Lastly, we talk with Sagar Patel of Woodward about their recent expansion, and promoting manufacturing to future generations. At the end of this episode, we recap what we took away from the event.

VIP Guests:

  • John Sapiente - President at Trident Manufacturing, Inc.
  • Jason Scher - Chief Operating Officer at Vosges Chocolate
  • Tom Pellette - Group President of Caterpillar Inc.
  • Sagar Patel - President, Aircraft Turbine Systems at Woodward

Episode Outline:

  • [00:07] - Episode Preview
  • [01:40] - Welcome John Sapiente
  • [02:06] - Elgin Die Mold’s Vision
  • [04:05] - Trident Manufacturing - Driving Out Waste
  • [05:05] - Wearing Many Hats
  • [05:50] - Welcome Jason Scher
  • [06:30] - Working With Your Spouse
  • [07:56] - Evolution of Vosges Chocolate
  • [09:50] - Welcome Tom Pellette
  • [10:15] - Caterpillar’s Supply Chain Relationships
  • [12:15] - Economic Future
  • [13:40] - Sustainability Trends
  • [15:10] - Welcome Sagar Patel
  • [16:00] - Woodward’s Expansion in Illinois
  • [19:25] - Promoting Manufacturing’s Image
  • [22:10] - Recapping 2016 Crain’s Manufacturers Summit
  • [23:45] - Small Donation for Ryan
  • [25:30] - Conclusion of Episode

Mentioned in this Episode:

 

 

 

Feb 24, 2016

Women are the future of manufacturing industry leaders and essential to the success of the industry. However, many women in manufacturing have experienced a gender bias which has excluded them from core managerial roles such as production supervisors and operations managers. Compounding the issue, many people think of manufacturing jobs as dirty, unskilled, back-breaking labor. That’s not the case anymore...

 "When the five years had passed and I hadn't done anything, that's when I had to re-evaluate my goals, my decisions, and what I wanted to execute." - Erica Wiegel

On this episode of MakingChips, we have a great conversation with Erica Wiegel, President and Owner of Aro Metal Stamping. Erica shares with us her inspiring story of accomplishing her goals through acquiring a new business. She details the acquisition process, challenges she faced along the way, and lessons she has learned from her experience. We also discuss manufacturing news, WBE certification, associations, and the future of manufacturing.

Episode Outline:

  • [00:07] - Episode Preview
  • [01:55] - Manufacturing News
  • [04:15] - Welcome Erica Wiegel
  • [07:25] - What Aro Metal Does
  • [08:10] - Erica’s 5 Year Goal Plan
  • [10:20] - Woman Business Enterprise 
  • [12:00] - Acquiring a New Business
  • [13:30] - New Employees
  • [14:15] - A Good Fit (Company Culture)
  • [16:20] - Value Added
  • [17:45] - Defining Goals
  • [18:55] - Challenges, Mistakes, and Lessons
  • [20:25] - Associations
  • [21:40] - Competitive Edge
  • [22:30] - WBE Certification
  • [23:48] - The Next 5 Years (Near-sourcing)
  • [25:50] - Cleaning Up
  • [26:45] - Conclusion of Episode

Mentioned in this Episode:

We Want to Hear From You:

  • Email
    • jim@makingchips.com
    • jason@makingchips.com
    • ryan@makingchips.com
  • Telephone
    • (312) 725-0245

 

Feb 17, 2016

A few months ago, we met with Craig Zoberis of Fusion OEM to talk about his company's Core Values. In that episode, we covered the importance of figuring out who you are as a company and what you stand for.  More than anything, being a leader is about staying true to the values and principles that you have built your company on. Leadership also imparts the responsibility of holding your vision even as it becomes more tempting to disengage and simply enjoy the fruits of success.

“You come to the point where you’ve hit a ceiling and you need to break through that ceiling. The only way to do that is to really get unified, get focused, and have a clear vision of values that the whole company is following." - Jason Zenger

On this episode of MakingChips, Jim and Jason cover the basics of developing your core values. Jason shares his process of developing ZENGERS' core values with the listeners. We also talk with John Sapiente of Trident Manufacturing, who will be a panelist at the upcoming Crain's Manufacturers Summit.

Episode Outline:

  • [00:07] - Episode Preview
  • [01:16] - Phone Interview with John Sapiente
  • [03:10] - Innovation
  • [06:50] - Growth at MakingChips
  • [08:10] - Listener Engagement
  • [10:30] - "Titan American Built"
  • [12:40] - Leave Us Feedback
  • [14:00] - Developing ZENGERS' Core Values
  • [16:50] - Interviews
  • [21:15] - Collecting Data
  • [23:40] - Core Value vs. Vision
  • [26:50] - ZENGERS' Core Values
  • [27:15] - Fusion OEM's Core Values
  • [28:18] - Life is Great!
  • [30:26] - Embodying the Core Values
  • [31:25] - Life Happens
  • [33:15] - Call to Action

ZENGERS Core Values:

  1. Do the right thing.
  2. Go above, and beyond.
  3. Be dependable.
  4. Life is great!

Mentioned in this Episode:

We Want to Hear From You:

  • Email
    • jim@makingchips.com
    • jason@makingchips.com
    • ryan@makingchips.com
  • Telephone
    • (312) 725-0245

 

Feb 10, 2016

Last week, we talked with Frank Holthouse about East Leyden High School’s Metals Program, and how they are providing an environment for students to learn modern manufacturing practices. This week, we continue that discussion. What can we do to spark interest in manufacturing to the younger generation? How can you replicate the success of Leyden’s Metals Program in your own community?

“We need to see more of this in high schools … Those in the industry should be pushing their local high schools (or other outlets) ... to cater to getting more people involved in the world of manufacturing.” - Rob Stuebing

On this episode of MakingChips, we speak with Rob Stuebing. Rob is the Vice-President of Qualiseal Technology and Current Chair of the Leyden Technology Council. Rob talks with us about the inception of the council, the success of the metals program, current objectives for the organization, and enhancing your high school’s metalworking program. We also discuss manufacturing news in the current political climate.

Episode Outline:

  • [00:07] - Episode Preview
  • [01:15] - Crain’s Manufacturing
  • [02:56] - Manufacturing News
  • [05:15] - Welcoming Rob Stuebing
  • [07:10] - Leyden Technology Council  
  • [09:40] - Technology and Manufacturing Association
  • [10:10] - Inception of the Technology Council
  • [12:15] - Appealing to the Younger Generation
  • [14:50] - Objective of the Technology Council
  • [17:09] - Enhancing Your High School Metals Program
  • [18:55] - Meeting Agenda
  • [20:37] - Success Stories
  • [23:00] - Conclusion of Episode

Mentioned in this Episode:

Feb 3, 2016
Just a few years ago there were stories of mass layoffs in the manufacturing industry. Now, that is no longer the case. In 2015, Forbes listed Machining as one of the top 10 hardest jobs to fill in the United States. Today, Manufacturers are increasingly looking to high schools and community colleges to fill current staffing needs. Many schools are working to meet demand by modernizing their manufacturing education programs.
 
We’re very proud of where we are, and where we’ve taken our program since the 1940’s" - Frank Holthouse
 
On this episode of MakingChips we have a conversation with Frank Holthouse. Frank serves as the Industrial Technology Chairperson at East Leyden High School, where he has been teaching  for the last 10 years. Frank instructs East Leyden’s metalworking program, simply referred to as the Metals Program. The Metals Program provides opportunities for students to learn about modern technical practices, industrial organizations, and the role of technology in our industrial society. Students are encouraged to explore several courses, specialize in a specific course area, and ultimately participate in the school/industry cooperative work program.
 
Episode Outline:
[00:07] - Episode Preview
[01:00] - Crain’s Manufacturers Summit
[02:18] - Manufacturing News
[04:15] - Welcome Frank Holthouse
[05:20] - Industrial Program at East Leyden H.S.
[09:08] - Machines in the Shop
[10:21] - Enrolling in the Metalworking Program
[13:15] - Safety and Measurements
[15:00] - Structure of Metals Class
[16:55] - Fundamental Machining Skills
[17:40] - Jim’s High School Experience
[20:45] - NIMS Credentials
[22:25] - Marketing the Program
[25:20] - Challenges of Running the Program
[26:45] - Size of Metalworking Program
[27:30] - Success Story
[30:10] - Conclusion of Episode
 
Mentioned in this Episode:
Crain's Manufacturers Summit Promo Code: MANU2
Leyden Metals
 
Jan 27, 2016

An important part of what makes a manufacturing leader successful is their ability to think outside of the box. This line of thinking should also extend to the hiring process. Successful companies are good at bringing the right people into their team, but it isn't always so easy. What if you had the ability to see candidates in action before you made a decision about who to hire?

“Manufacturing has always been sexy... It just needs a generational communications facelift.” - Elena Valentine

This week on MakingChips, we welcome back last week's guest Elena Valentine. Elena walks us through Skill Scout's process of screening, assessing, and recommending candidates through hands-on manufacturing activities. We also discuss the Crain's Midwest Manufacturers Summit, the consequences of declining oil prices, how Skill Scout got involved in manufacturing, the "new" old way of doing things, and steps to finding the right candidate for your business. 

Episode Outline:

  • [00:07] - Episode Preview
  • [01:00] - Crain’s Manufacturing Summit
  • [03:15] - Manufacturing News
  • [05:40] - Welcome Back Elena
  • [06:15] - Why Manufacturing?
  • [09:40] - How Companies Experience Candidates
  • [10:11] - Skill Demonstrations and Work Samples
  • [14:15] - Learned Interview Behaviors
  • [17:00] - Finding the Right Candidate
  • [20:00] - Virtual Meaningful Conversations
  • [22:50] - Outside of the Resume
  • [24:30] - Elena’s Call to Action for Listeners
  • [25:50] - Conclusion of Episode

Mentioned in this Episode:

Jan 20, 2016

Finding the right person for your company is crucial for building a thriving business. When recruiting for open positions, employers look for candidates with the skills, experience, and demeanor they believe will benefit their company. That said, it isn’t always easy to identify candidates who understand the needs and expectations of the job. What can an employer do to capture and relay their company's culture to a prospective candidate, while showing them exactly what the job entails? How can you more meaningfully connect a candidate to your company?

"This is not just about building your employer brand, this is about getting quality talent in the door, so that you can get them on-board right away and build your business."          - Elena Valentine

On this episode of MakingChips, we have a conversation with Elena Valentine, CEO and Co-Founder of Skill Scout. Skill Scout uses an innovative and fresh approach to connect potential employees to companies. Elena shares some of the methods the company uses to match candidates with employers, most notably in the form of video job postings. Also discussed in this episode is the Crain’s Manufacturing Summit and Jim’s recent trip to Jackson, Michigan.  

Episode Outline:

  • [00:14] - Episode Preview
  • [01:20] - Crain’s Manufacturing
  • [03:30] - Jackson, Michigan
  • [05:40] - Welcome Elena Valentine
  • [08:58] - Attracting Talent
  • [10:20] - Bringing Job Posts to Life
  • [13:45] - Better Hiring Results
  • [16:00] - Logistics Behind the Video
  • [20:52] - How to Shoot a Good Ad
  • [23:45] - Authentic Window
  • [25:20] - Success Story
  • [27:30] - Conclusion of Episode

Mentioned in this Episode:

 

Jan 14, 2016

For many manufacturing leaders, the idea of delegating tasks can cause a feeling of uneasiness. Maybe you think you’ve got everything under control, or that things always have to be done your way. In reality, doing everything yourself is simply impossible, and can cause you unnecessary stress. To be an effective leader you must be able to rely on your team by learning how to delegate strategically.

"Any task that really exhausts or pulls energy from you is not something worth doing." -Jason Zenger

In this episode of MakingChips, Jim and Jason share some simple strategies that can help you effectively delegate tasks. Also discussed in this episode is the upcoming IMTS trade show, task management in Evernote, learning to let go, and managing expectations.

Episode Outline:

  • [00:07] Episode Preview
  • [02:19] Manufacturing News
  • [05:10] Delegating
  • [09:10] Simple Ways to Delegate Tasks
  • [11:50] Task Management in Evernote
  • [15:04] Delegating at MakingChips
  • [17:40] Expectations
  • [21:50] Conclusion of Episode

Mentioned in this Episode:

 

Jan 8, 2016

It’s the beginning of a new year, which for many is a time to start following through with resolutions and goals. Unfortunately, many people come to find that many of those resolutions don’t always pan out the way we would like them to. If you’re serious about making a change, it’s important that you put specific, time-bound goals in place to help you achieve success.

"You've got to work on the big rocks before you work on the pebbles in the sand."

In this episode of MakingChips, Jim and Jason discuss their main goals for the new year, goal setting for your manufacturing business, a story of priorities and a jar, and manufacturing news. Using the purchase of a new CNC machine as an example, Jim and Jason show you different methods that will help you get one step closer to achieving your short, and long-term goals.

Episode Outline:

  • [0:07] - Intro
  • [1:55] - Manufacturing News
  • [06:30] - Call to Action for Listeners
  • [07:10] - MakingChips Website
  • [08:45] - Our Main Goals
  • [10:20] - Rocks
  • [14:45] - Complexity in Today’s Business World
  • [16:10] - SMART Goals
  • [20:55] - Goals for Zenger’s
  • [22:30] - Key Motivations
  • [25:00] - Jim’s Goals
  • [28:44] - Conclusion of Episode

Article Mentioned in this Episode:

Dec 23, 2015

Some people think additive manufacturing will radically change the face of manufacturing. Although it is still a relatively new technology, additive manufacturing (also referred to as 3D Printing) has caused quite the buzz in the manufacturing community. Will additive manufacturing eventually become the way of the future, or has it's usefulness been overhyped?

“Additive can not do its adding anywhere near as fast as machining can do it’s subtracting." - Peter Zelinski

In this episode of MakingChips, we welcome back Peter Zelinski of Modern Machine Shop Magazine. Peter, Jim, and Jason discuss all things Additive Manufacturing, as well as the importance of manufacturing discussion among the presidential candidates.

“Manufacturing happens in small facilities.” -Peter Zelinski

Episode Outline:

  • [00:17] - Episode Preview
  • [01:26] - Welcome Back Pete
  • [02:00] - What Guided Pete to Manufacturing?
  • [05:30] - Additive Manufacturing
  • [07:50] - Is Additive Manufacturing Overhyped?
  • [11:30] - Additive Manufacturing Under the Radar
  • [13:00] - Modified Machines
  • [15:01] - Can Additive Encourage Domestic Production?
  • [18:00] - Presidential Candidates and Manufacturing
  • [22:40] - Prototyping vs Production
  • [24:00] - Additive vs Machining
  • [27:30] - Call to Action for Listeners
  • [29:45] - How to Reach Peter Zelinski

Links Mentioned in this Episode:

Dec 16, 2015

This is MakingChips Episode 50!

In this episode of MakingChips, Jim and Jason recap some of their favorite episodes and interviews from the last year. This episode highlights the story behind MakingChips, as Jim and Jason share their experiences from the beginning to where they are today.

“Jason and I really want to thank each and every one of you for tuning in every week, listening to us, being with us, and taking this ride with us. We had no idea that it was going to be as popular and successful as it has been so far. We’re really working hard (very hard) to make it even better.”

Episode Outline:

  • [00:08] Episode Preview
  • [01:52] The Story Behind MakingChips
  • [05:15] Hiccups along the Way
  • [06:40] Episode 1
  • [07:50] Episode 2
  • [08:20] Recession
  • [09:20] One of our Favorite Episodes
  • [10:00] It’s Not Your Dad’s Machine Shop
  • [11:25] The Power of Networking
  • [12:24] Robots in your Shop
  • [13:00] Skip Generation
  • [13:20] Fernando Ortiz
  • [14:00] Most Downloaded Episodes
  • [15:00] San Diego
  • [15:45] Michelle Mabry
  • [16:30] Patricia Miller
  • [18:09] Jon Baklund
  • [18:18] Eric and Heidi Schmid
  • [19:30] Focus on What You’re Good At
  • [20:00] Tom Hilaris
  • [20:25] Workshops for Warriors
  • [22:45] Julie Poulos
  • [23:30] LinkedIn
  • [25:20] Thank You Listeners
  • [25:45] Jason’s Call to Action
  • [26:24] Thank You Guests
Dec 9, 2015

What makes a good leader? Leadership is the single most important factor in the success or failure of any business. Great leaders use their leadership traits to motivate, inspire, and build high performance teams around them. The role of an innovative leader greatly differs from the conventional image that many people hold of good leadership. What kind of qualities do these innovative leaders share?

“The innovators in this industry, (machining, desecrate part production) are engaged together in this huge open source effort at figuring manufacturing out.” – Peter Zelinski

In this Episode of MakingChips, we sit down with Peter Zelinski of Modern Machine Shop Magazine. Peter has been a writer and editor for Modern Machine Shop for more than a decade. Peter regularly visits machining facilities to learn about the manufacturing technology, systems and strategies they have adopted, and the successes they’ve realized as a result. He shares many of his insights from these experiences with us, including 4 Traits of Modern Manufacturing Leaders and 3 Deep Level Trends in Manufacturing.  

“Even making metal parts is ultimately a people business.” – Peter Zelinski

Peter Zelinski’s 4 Traits of Modern Manufacturing Leaders:

  • Authenticity
  • Persistence
  • Love
  • Genuine Regard for People

3 Deep Level Trends in Manufacturing:

  • Automation
  • Additive
  • Atmosphere

Episode Outline:

  • [00:07] Intro/Preview
  • [01:36] Manufacturing News
  • [04:30] Welcome Peter Zelinski
  • [07:45] Leadership Characteristics
  • [09:10] Authenticity
  • [10:32] Persistence
  • [12:50] Baby Steps
  • [13:35] Process Improvement
  • [19:40] Love What You Do
  • [22:15] Regard for People
  • [25:00] Value of the Employee
  • [26:22] Bad Traits
  • [29:20] Culture Changes (Atmosphere)
  • [33:10] Jason’s Call to Action for Listeners

Shops Mentioned in this Episode:

  • Rekluse Motor Sports in Idaho
  • Baklund R&D in Minnesota
  • C&A Tool in Indiana
  • Byrne Tool and Die in Michigan
  • Tech Manufacturing Co in Missouri

Also Mentioned in this Episode:

Dec 2, 2015

The thought of leaving your machine shop for even a few hours can be enough to cause anxiety for many manufacturing leaders, so it may seem impossible to imagine running your business from halfway across the country.

“To make manufacturing work, to make money, you feel like you have to grab it so hard it slips through your fingers.” – Eric Schmid

In this extended episode of MakingChips, we sit down with brother and sister Eric Schmid and Heidi Schaefer of Schmid Tool and Engineering. Eric and Heidi share their story of how and why they made the decision to work remotely, while still maintaining their respective roles in the company. There were many important decisions that they needed to make along the way in order to ensure a seamless transition. This episode covers a range of topics that can help manufacturing leaders decide if working remotely is the right move for them. Topics include Letting Go of Control, Planning the Transition, Bumps in the Road, Being Accessible, Holding Accountability, and Mastering Fear.

Episode Outline:

  • [0:07] Intro/ Preview
  • [1:34] Manufacturing News
  • [5:00] Welcome Heidi and Eric
  • [6:10] The Roots of Schmid Tool
  • [7:40] Roles in the Business
  • [9:30] Working Remotely
  • [11:40] Letting Go of Control
  • [14:00] Planning the Transition
  • [14:50] Bumps in the Road
  • [17:00] Being Accessible
  • [19:00] How Do You Let Go?
  • [22:30] Cultural Consistencies
  • [24:00] Making the Move
  • [27:20] Management and Leadership
  • [29:20] Steps to Working Remotely
  • [31:25] The Illusion of Control
  • [33:00] Accountability
  • [35:30] Mastering Fear
  • [37:00] Give and Take
  • [38:40] Helping the Owners
  • [40:00] Conclusion
Nov 25, 2015

Last week on MakingChips, we sat down with Craig Zoberis of Fusion OEM for the first half of a two part interview. This week, we cover a range of topics relating to a company’s Core Values.

In part two of this episode, Craig shares with us his set of Core Values that define his company while guiding his team member’s actions. Later on, Craig presents us with his insight about the difference between generic Core Values, or what he calls “The Ticket of Doing Business”, and meaningful Core Values that resonate with his employees.

The Right Core Values:

  • Strive for Simplicity
  • Show Gratitude
  • Be Flexible
  • Have Fun
  • See Possibilities
  • Go Home Safely

Episode Outline:

  • [1:23] – The Daily Huddle
  • [4:00] – How to Handle Sharing Bad News
  • [6:00] – Identifying Bottlenecks
  • [7:00] – Managing Different Schedules
  • [9:00] – Expectations of the Huddle
  • [11:00] – The Three “I’s”
  • [12:15] – Jim Asks Whether Everyone Gets It
  • [15:45] – Employee Growth and Trust
  • [16:30] – The Wrong Core Values
  • [18:45] – The Right Core Values
  • [23:50] – Jason on Core Values
  • [25:40] – Fusion OEM’s Monthly Rock Star Program
  • [30:29] – Jason’s Call to Action for Listeners
  • [32:00] – Outtakes (Craig and Jason Discuss Books)

Mentioned in this Episode:

Nov 18, 2015

In the modern business era, we consistently hear the terms “core values” and “company culture”. Among many other business terms, we have integrated these words into our everyday language. But what are company core values and why are they so important?

In this two part episode of MakingChips, Jim and Jason sit down with Craig Zoberis, founder and current president ofFusion OEM. Fusion is an OEM contract manufacturer for industrial OEM’s whose offerings range from Vendor Managed Inventory (VMI) and Kanban system systems for machined parts and private labeling equipment.

Craig founded Fusion OEM from his home in Illinois, and has grown the company exponentially since it’s inception in 2002. In 2009, Ink magazine named Fusion OEM as one of the 500 fastest growing privately held companies in the country.

Craig begins by giving us a bit of information on his background, what sparked the idea for Fusion OEM, and what his business is all about. Later in the episode, he shares valuable insight on his company’s culture, customers, and core values.

Outline of this Episode

  • [0:08] – Intro (Preview)
  • [1:26] – Veterans Day (Workshops for Warriors)
  • [4:12] – Welcoming Craig Zoberis
  • [7:20] – Fusion OEM
  • [12:30] – What Sparked the Idea for Fusion OEM?
  • [16:15] – Fusion’s “Ecosystem”
  • [21:55] – People
  • [24:00] – Core Values
  • [25:30] – Wrong Core Values
  • [30:20] – Jason’s Example of Core Values
  • [32:26] – End of Episode

Mentioned in this Episode


 
Nov 11, 2015

In this episode of MakingChips, hosts Jim and Jason talk about millennials, the future of manufacturing, and 7 millennial traits that baby boomers need to learn.

The Millennial Generation is made up of people born around the early 1980s to the early 2000s. Currently they make up nearly 1 in 3 American workers. With 3.5 million manufacturing jobs expected to be created in the future it is important for manufacturing leaders to have an understanding of what drives millennials. Jim and Jason cover 7 different traits of millennials to help older generations understand their needs and passions.

7 Millennial Traits Explained in this Episode

  • Passion
  • Risk-Taking
  • Work and Life Balance 
  • Project Based Thinking
  • Energized Through Newly Learned Skills
  • Spontaneity
  • Travelers

Outline of This Episode

  • [0:07] – Intro (Preview)
  • [1:56] – MAZAK Discover 2015 Event
  • [6:35] – Millennials in Manufacturing
  • [8:40] – 7 Different Traits of Millennials
  • [22:31] – Recap and Questions
  • [24:00] – Outro

Article Mentioned in this Episode

http://www.inc.com/evan-burns/7-millennial-traits-that-baby-boomer-employers-need-to-learn.html

Nov 4, 2015

Episode 44 of MakingChips is inspired by Matthew Feight of Miller Welding.  He writes:

I should start by saying that I am a Plant Manager for contract manufacturer in central Pennsylvania. We have approximately 400 employees within our 3 locations and are a contract manufacturer of fabricated metal products with capabilities in cutting, bending, welding, machining & painting. I was just referred to your podcasts yesterday by the President of our Company. I have listened to several of your episodes, a couple of your first, and a few of the more recent. One that I took particular interest in was the one regarding Business Management Tools for Manufacturing Leaders. I believe it was Jim who stated that he uses Evernote quite extensively and I would definitely like to hear more on how. I have been using Evernote for some time but do not feel I use it to its potential and would be interested on how Jim uses it to manage his time and tasks. Any input would be greatly appreciated. I am looking forward to listening to more of your podcasts.

Sincerely,

Matt

 

From Jason:

Matt,

Thank you for reaching out to us.  The funny thing is that Jim did not mentioned this…it was me (Jason)…so, either we sound the same or we are always talking over each other (most likely).  I hope that you enjoy this episode.

Jason

 

Show Notes:

Everybody has a different way to manage getting things done. For some people, it can be as simple as using an “old school” paper planner. For others, they may prefer organizing their tasks into various software programs. The most important thing is to use one system, and stick to it. Using multiple systems of management can be a tough habit to break. Figuring out a way to transition to one form of task management can do wonders for increasing productivity, and simplifying your life.

In this episode of MakingChips, Jason shares his knowledge of task management that stems from one of the most popular business books ever written, “Getting Things Done” by David Allen. The main premise of the book is relatively simple to grasp, “Get your tasks out of your head, and don’t touch them multiple times.” Jason shares a quote from his father that captures this concept perfectly. 

“Don’t open your mail unless you are going to deal with it now and get rid of it.”

Later in the episode, Jason explains (in great detail) how he uses the business application, “Evernote” to manage his to-do lists, tasks, and projects.

“The Basics of Getting Things Done”

  • “Clearing Your To-Do List”
    • This will help you gain peace of mind and focus on what tasks are most important  (New Job, New Quote, New Hire, Increasing Productivity, etc.)
  • “Creating an Inbox of To-Do’s and Projects
  • “Weekly Review”
    • It’s important to spend a short amount of time every week to review your to-do’s and projects. 
    • Put them into context so you can tackle in a more productive manner.                     (Who, Where, and When)

“8 Different Ways to Organize Tasks”

  1. Single Step Task Items
  2. Can Be Completed in Under 2 Minutes
  3. Trash 
  4. Reference Filing System
  5. Task to Create a Project
  6. Delegated List “Waiting For”
  7. Someday/Maybe List
  8. On the Calendar

“Things to Manage without Evernote”

  • Trash
    • To put simply, trash it and never think about it again because it is of zero importance. (An event you won’t be attending)
  • Calendar
    • Something you are doing on a particular date or time that doesn’t need to be thought of before that time. (A meeting with a partner)
  • 2 Minutes
    • If it is something that can be completed in under 2 minutes, just get it done now and move on.

“Setting Up Evernote”

  • Create a notebook called “Action Pending” and another notebook called “Completed” or “Completed Tasks”.  Then drag one of those notebooks on top of the other to create a nest or stack and rename that stack “Tasks”.  Jason mentions that he uses a third notebook with Tasks called “Completed Content”, which is where he puts everything associated with this podcast once finished.
  • Create a tag called “.When” and “.Who”. The reason for using the dot is so you can group these together with all of your tags.
  • Begin creating your “Who’s”. (Who you are talking to)
  • Create your “When’s”

“Projects”

Projects are “things” that need to be broken into smaller steps. You should never manage a project like a to-do because it can become overwhelming. Jason refers to an old adage that captures this concept perfectly.

“How do you eat an elephant? One bite at a time.”

  • Create a note with the project name in the action pending notebook.
  • Tag is as “Project”.
  • Break up the project into small actionable steps.
  • Create 2-3 of those to-do’s or action steps as notes just as you would for a normal to-do.
  • Once you create the to-do, delete that step out of the master project note.
  • Review your projects once per week to see what new to-do’s need to be created out of it.
  • Once the project is done, move the note to the Completed notebook.

“Other Tips”

  • All to-do’s should start with an action verb.
  • This may sound really time consuming and complex, but is actually really easy once you get the system up and going.
  • Brain dump everything that you need to do as soon as you think about it.

Outline of This Episode

  • [1:30] – Manufacturing News
  • [7:45] – Matthew Feight from Miller Welding
  • [9:20] – “Getting Things Done”
  • [17:15] – Handling E-Mails
  • [20:19] – 3 Things Not Used in Evernote
  • [23:00] – Structuring Evernote
  • [30:10] – Reviewing Evernote Structure
  • [39:00] – New Projects

Jason’s pre-show notes before Ryan rewrote them.

Oct 14, 2015

Get out your scuba gear, we’re taking a deep dive today! In this episode of Making Chips Jason and Jim are with a guest, John Berard who has a ton of experience in the research and implementation of ERP (Enterprise Resource Management) systems in manufacturing businesses. John’s got a lot of actionable advice for both the small and larger size manufacturing operations about how to determine your ERP needs, how to find and choose and ERP system, how much budget to set aside for the purchase, and what to expect during the implementation and transition period. This episode could help you take that bold step into a more streamlined way of managing your machine shop.

What is an Enterprise Resource Planning system? (ERP)

An ERP is business management software—typically a suite of integrated applications—that a company can use to collect, store, manage and interpret data from many business activities. It might and probably will include other software systems (known as MRP - Materials Resource Planning systems). Some of the things a good ERP may include are systems that track product planning and costs, manufacturing or service delivery, marketing and sales, inventory management, and shipping and payment. It sounds complex but once you have the right ERP solution chosen and implemented in your business, the long term benefit is cash savings on a daily basis. Find out more about ERP systems from our guest today, John Berard as he discusses the topic with Jim and Jason.

How does an ERP system work?

ERP provides an integrated view of your most essential business processes, allowing you to see a “big picture” of what’s going on in your manufacturing operation from many different levels. It also allows you to “drill down” into those broad categories to see the details you need to make better business decisions. A good ERP often does this work for you in real-time, using common databases maintained by a database management system integrated into the program. The applications that are a part of the system share information across the various departments of your operation (manufacturing, purchasing, sales, accounting, etc.). Hear the benefits your business could derive from implementing a good ERP system by listening in to this conversation.

How should you start the process of finding and implementing a good ERP system?

John Berard, today’s guest on Making Chips, recommends that the owner of the manufacturing company NOT try to make this decision on his own. It’s vital that everyone involved in the collection and use of data within your company be a part of the process. The combined knowledge of the particular facets of your business will enable you to make accurate and helpful decisions about what kind of functionality you’ll need from an ERP system. John’s got some very practical suggestions about how to stage and manage those conversations and how to go about finding the right company with the right solution for you. If you’re considering an upgrade to an ERP system, the basics John shares could save you tons of time and money. Be sure to listen.

There are 3 main ways you can mess up the implementation of your ERP system.

John Berard has seen many implementations of ERP software and has some “horror stories” about how you can mess it up. #1 - Ignore your people. You have to listen to those you’ve entrusted with the areas of your business. They will have the information and hands-on experience to help you make a good decision. #2 - You want to listen to your peers who have done an ERP implementation in the past. They will have “lessons learned” that will be of great benefit to you, so don’t let the bells and whistles of a fancy ERP system and a smooth talking salesman lead you down a path that a peer is saying may not be the best. #3 - If you have a gut feeling that the software consultant is not serving your best interests by highlighting the bells and whistles of the software that don’t really apply to your operation, listen to that feeling. You don’t want to make a huge mistake on this crucial decision. Find out more from John’s experience on this episode of Making Chips.

Outline of this episode

  • [1:05] Welcome and introduction to this episode with John Berard.
  • [3:27] What is the direct function of a ERP (Enterprise Resource Planning tool) or MRP (Materials Resource Planning tool) system?
  • [6:00] How do you bring all the “islands” of MRP systems together under one system?
  • [9:05] An example: a small CNC machine shop, business is good, how do they formalize a plan to bring everything together?
  • [12:13] Success stories of how this transition works.
  • [14:15] Finding an ERP software solution to fit your needs.
  • [15:51] A disaster in ERP implementation solutions and 3 ways you can mess up the transition.
  • [17:28] Avoiding the bells and whistles the salesman might point out so you can apply the system to your typical jobs.
  • [19:37] What should a small manufacturer budget for this type of software?
  • [21:31] How long does it take to implement these software solutions?
  • [21:56] John’s advice to those considering implementing an ERP solution for your company.

Links mentioned in this episode

John’s podcast: http://www.podcastformakers.com/

www.MakingChips.com/contact

Or call us at 312-725-0245

Oct 7, 2015

Chambers of commerce have been around for a very long time. The very first recorded mention of a chamber of commerce was in Marseille, .France in 1599. Trade associations have an equally long history with Associations finding their roots in organizations such as the church, medieval craft guilds, and merchant trading groups. Both groups still exist today and could be an important avenue through which your manufacturing business receives support, stays engaged with your community or industry, or becomes known for what you do and the quality with which you do it. On this episode of Making Chips, Jim and Jason chat a bit about the differences between chambers and associations and give their input about the value of each.

 

What is a chamber of commerce and how should you decide if being a member would be beneficial to your company?

 

When you think of a chamber of commerce the first thing that comes to mind should be the word “local.” A chamber of commerce is always tied to a local community, whether it be a township, city, or other local area. The focus of a chamber is to consider and discuss the interests of all businesses in its local area, moving beyond individual interests to that of a collective group. The establishment of chambers provides merchants, traders, craftsmen and business owners a public forum to discuss issues facing them as a business community. This representation of common interests became, and remains, the foundation of chambers of commerce worldwide. Should YOUR business become a member of your local chamber? Jim and Jason have some things for you to think about as you consider that decision. Take a few minutes to listen to this episode to hear what they advise.

 

What is a trade association and would it benefit your business to join one?

 

A trade association, also known as an industry trade group, is an organization founded and funded by businesses that operate in a specific industry or a specific niche of an industry. An industry trade association participates in public relations activities such as advertising, education, political donations, lobbying and publishing, but its main focus is collaboration between the companies that make up its membership. Associations may offer other services, such as producing conferences, providing networking or charitable events, or offering classes or educational materials to its members. In the manufacturing industry there are a number of associations, many specialized to serve its particular membership. Should your company be a member of a specific trade association? Only you can answer that question but Jason and Jim have some thoughts about what you should consider before deciding. You can hear their advice on this episode of Making Chips.

 

Why would I want to join my local chamber of commerce?

 

Given your company’s role and profile in the community, membership in your local chamber may not be a good fit. But there are many good reasons TO join your local chamber: Membership could bring credibility to your business in the community. Membership could increase your visibility in the community. Becoming a member could provide networking opportunities for your business. Being a chamber member could also give you an amplified voice in governmental issues. As part of your local chamber you’ll also make local business contacts. With a chamber membership, you can also reach potential clients through member exclusive advertising and opportunities for business-to-business advertising and publicity.

 

What are the benefits to joining a trade association?

 

Trade associations provide a valuable resource to those who take advantage of their resources. Some of the reasons you might want to be a part of a specific association are: 1. You can receive specialized knowledge. Odds are that someone, somewhere, in the industry has already discovered the solution to a vexing problem in your particular niche. 2. You can enhance your company’s reputation. 3. You can make personal and industry-related connections. 4. You could increase your company’s purchasing power. Trade associations often arrange for members to receive discounts on certain products and services. 5. Your company could gain political clout and expertise. Trade associations bring competitors together, turning each small voice into a persuasive, collective shout that gets the attention of lawmakers and officials. Listen in as Jim and Jason discuss the benefits of their membership in various associations.

 

Outline of this episode

 

  • [1:00] The Making Chips Youtube channel is live!
  • [3:12] IMTS 2016 is coming up in September of 2016… and we’re putting together some ideas about the Making Chips audience coming together for collaboration.
  • [4:06] Associations, Chambers, and both.
  • [4:26] Local Chambers of Commerce… a local opportunity: Jim’s experience.
  • [6:00] The kinds of things to expect at a local chamber meeting.
  • [8:27] Costs and time investments required to be a part of a local chamber.
  • [9:16] A success story from Jim being on the board of a local chamber of commerce.
  • [10:32] The differences between an association and a chamber.
  • [11:49] Clear focus characterizes associations.
  • [13:05] For both chambers and associations, getting involved is important.
  • [14:50] A sampling of associations that are available.
  • [16:15] Thing you need to know about chambers and associations.
  • [17:20] Things to do before joining an association or chamber.
  • [18:00] Give us your feedback about chambers and associations.

Links mentioned in this episode

 

www.MakingChips.com/10

 

Mazak’s upcoming event - https://www.mazakusa.com/discover2015/

 

www.MakingChips.com/contact

 

Or call us at 312-725-0245

Sep 30, 2015

Word of mouth advertising still works. It’s wonderful when a satisfied customer tells someone else about their experience with your company. But there are more options today than just relying on word of mouth. Technology and social media have created the opportunity to put your advertisements in front of the people who are most likely to buy your products or use your services. How is it possible? Through data that is collected through platforms like Facebook. In this episode of Making Chips, Jim and Jason will be discussing their experience with Facebook ads, including the results they’ve seen, the cost they paid, and why they thought it was a good idea. Listen in to get the whole story.

 

Getting in front of your ideal customer is easier than ever.

 

When a person first sets up their Facebook account they’re asked a series of questions about their interests, hobbies, work, likes and dislikes. The responses they give are more than just ways to connect them with other people. Those are data points used by the Facebook machine to organize ad campaigns for those who use the Facebook Ad platform. On top of that, every click, every like, every comment is recorded and logged as well, giving Facebook an immense amount of data on every user over time. That’s the data you could tap into by using Facebook Ads. Find out more about this amazing opportunity, in this episode of Making Chips.

 

Jim’s experience using Facebook ads for Carr Machine and Tool.

 

At one point Jim decided to try out Facebook ads and set up an ad campaign for his business, Carr Machine and Tool. He was able to target people who either worked in the manufacturing industry or were interested in machining, tools, etc. It was amazing how easily he could “drill down” into the very group of people he wanted to target to put his ads in front of them, and them only. The results? He actually had one person send him a bid opportunity because of his Facebook ads. Find out more about how Jim and Jason are planning to use Facebook Ads in the future by listening to the conversation today.

 

The Mazak event is almost here. Act now to be a part of this amazing event!

 

Mazak is a company that leads the way in the manufacture of advanced technology solutions including Multi-Tasking, hybrid Multi-Tasking, 5-axis, milling, turning, CNC controls and automation. Their upcoming event, Discover 2015 is one of the largest events held in the United States and is an educational, technology, and networking event manufacturing leaders won’t want to miss. How can you be there? Go to the Mazak website https://www.mazakusa.com/discover2015 and register for this event, coming up October 27-19, 2015, in Florence, Kentucky.

Do you have a question or topic you’d like addressed on Making Chips? How about a guest you’d like to recommend?

 

Jim and Jason would love to hear from you so they can better craft the show to meet your exact needs. You can leave your question or make your guest suggestion by going to the Making Chips website - www.MakingChips.com/contact . Don’t be shy, the guys would love to hear from you!

Outline of this episode

 

  • [1:06] The upcoming Mazak event - a valuable opportunity for networking and interaction.
  • [3:05] Introduction of today’s topic: Advertising your Machine Shop on Facebook
  • [5:31] Jim’s experience posting ads on Facebook for Carr Machine and Tool.
  • [7:38] How Facebook ads work to target who gets to see the ad.
  • [9:25] Who Jim targets with his Facebook ads.
  • [10:44] The amazing ways Facebook ads can be nuanced to hit your perfect customer.
  • [11:43] The importance of using images when creating Facebook ads.
  • [13:48] What is the cost of Facebook ads?
  • [14:40] Jim’s success story from using Facebook ads.
  • [16:25] How Jason would use Facebook ads and what his goals would be.
  • [17:56] The Making Chips experiment to test the use of Facebook ads.
  • [20:39] How to leave your info about topics you’d like Jim and Jason to cover on Making Chips.

Links mentioned in this episode

 

Mazak’s upcoming event - https://www.mazakusa.com/discover2015/

 

Making Chips episode about networking: www.MakingChips.com/10

 

www.MakingChips.com/contact

 

Or call us at 312-725-0245

 

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