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Making Chips Podcast for Manufacturing Leaders

Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Jason Zenger and Nick Goellner, two multi-generational manufacturing leaders, and they’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.
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Making Chips Podcast for Manufacturing Leaders
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Now displaying: Page 1
May 30, 2017

There are 12 Master Brand Archetypes. Which one are you?

Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We’ll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we’ll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina’s manufacturing sector.

Episode Outline
[00:01] – MachineMetrics
[03:00] – Manufacturing News
[05:13] – Quarterly ZENGER’s Meetings
[07:05] – Core Values at Carr Machine
[10:00] – We Hug it Out
[14:05] – Welcome Shannon
[15:34] – The Art of Branding
[16:05] – Archetyping
[22:04] – Look Into Your Archetype
[26:04] – Welcome Danny
[29:18] – Mood Board
[35:05] – The Value of Trust
[39:43] – What Are Your Goals?

Mentioned in this Episode:
MachineMetrics – 10% Discount
Manufacturing News
Red Caffeine Marketing + Technology
Shannon Callarman | LinkedIn
Danny Wyse | LinkedIn
What’s Your Archetype?
Filtering The Brand Experience – Phase 1
Filtering the Brand Experience – Phase 2
Brand Story Template | Red Caffeine 

 

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

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