MC101: Using Competitive Analysis to Boost Your Content Marketing Strategy

Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode.

On today's show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan - Digital Strategist, takes us through Digital Competitive Analysis and highlights what you can do to identify keyword opportunities in your company.

In Manufacturing News, we talk about Mars Candy's plans to reinvestment $70 million in U.S. manufacturing.

Episode Outline:
[02:25] - Manufacturing News
[05:50] - Jim Carr’s Business Succession
[07:10] - Marketing Mistress
[12:41] - Getting started with competitive analysis
[19:00] - Service and Industry Matrix
[21:37] - Digital Competitive Analysis
[25:10] - Direct Competition

Mentioned in this Episode:
Manufacturing News
Red Caffeine Marketing + Technology
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
Dan Mantilla | LinkedIn

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