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Making Chips Podcast for Manufacturing Leaders

Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Jason Zenger and Nick Goellner, two multi-generational manufacturing leaders, and they’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.
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Making Chips Podcast for Manufacturing Leaders
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Now displaying: Page 1
Apr 6, 2017

Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode.

On today's show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan - Digital Strategist, takes us through Digital Competitive Analysis and highlights what you can do to identify keyword opportunities in your company.

In Manufacturing News, we talk about Mars Candy's plans to reinvestment $70 million in U.S. manufacturing.

Episode Outline:
[02:25] - Manufacturing News
[05:50] - Jim Carr’s Business Succession
[07:10] - Marketing Mistress
[12:41] - Getting started with competitive analysis
[19:00] - Service and Industry Matrix
[21:37] - Digital Competitive Analysis
[25:10] - Direct Competition

Mentioned in this Episode:
Manufacturing News
Red Caffeine Marketing + Technology
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
Dan Mantilla | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

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