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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Sep 30, 2015

Word of mouth advertising still works. It’s wonderful when a satisfied customer tells someone else about their experience with your company. But there are more options today than just relying on word of mouth. Technology and social media have created the opportunity to put your advertisements in front of the people who are most likely to buy your products or use your services. How is it possible? Through data that is collected through platforms like Facebook. In this episode of Making Chips, Jim and Jason will be discussing their experience with Facebook ads, including the results they’ve seen, the cost they paid, and why they thought it was a good idea. Listen in to get the whole story.

 

Getting in front of your ideal customer is easier than ever.

 

When a person first sets up their Facebook account they’re asked a series of questions about their interests, hobbies, work, likes and dislikes. The responses they give are more than just ways to connect them with other people. Those are data points used by the Facebook machine to organize ad campaigns for those who use the Facebook Ad platform. On top of that, every click, every like, every comment is recorded and logged as well, giving Facebook an immense amount of data on every user over time. That’s the data you could tap into by using Facebook Ads. Find out more about this amazing opportunity, in this episode of Making Chips.

 

Jim’s experience using Facebook ads for Carr Machine and Tool.

 

At one point Jim decided to try out Facebook ads and set up an ad campaign for his business, Carr Machine and Tool. He was able to target people who either worked in the manufacturing industry or were interested in machining, tools, etc. It was amazing how easily he could “drill down” into the very group of people he wanted to target to put his ads in front of them, and them only. The results? He actually had one person send him a bid opportunity because of his Facebook ads. Find out more about how Jim and Jason are planning to use Facebook Ads in the future by listening to the conversation today.

 

The Mazak event is almost here. Act now to be a part of this amazing event!

 

Mazak is a company that leads the way in the manufacture of advanced technology solutions including Multi-Tasking, hybrid Multi-Tasking, 5-axis, milling, turning, CNC controls and automation. Their upcoming event, Discover 2015 is one of the largest events held in the United States and is an educational, technology, and networking event manufacturing leaders won’t want to miss. How can you be there? Go to the Mazak website https://www.mazakusa.com/discover2015 and register for this event, coming up October 27-19, 2015, in Florence, Kentucky.

Do you have a question or topic you’d like addressed on Making Chips? How about a guest you’d like to recommend?

 

Jim and Jason would love to hear from you so they can better craft the show to meet your exact needs. You can leave your question or make your guest suggestion by going to the Making Chips website - www.MakingChips.com/contact . Don’t be shy, the guys would love to hear from you!

Outline of this episode

 

  • [1:06] The upcoming Mazak event - a valuable opportunity for networking and interaction.
  • [3:05] Introduction of today’s topic: Advertising your Machine Shop on Facebook
  • [5:31] Jim’s experience posting ads on Facebook for Carr Machine and Tool.
  • [7:38] How Facebook ads work to target who gets to see the ad.
  • [9:25] Who Jim targets with his Facebook ads.
  • [10:44] The amazing ways Facebook ads can be nuanced to hit your perfect customer.
  • [11:43] The importance of using images when creating Facebook ads.
  • [13:48] What is the cost of Facebook ads?
  • [14:40] Jim’s success story from using Facebook ads.
  • [16:25] How Jason would use Facebook ads and what his goals would be.
  • [17:56] The Making Chips experiment to test the use of Facebook ads.
  • [20:39] How to leave your info about topics you’d like Jim and Jason to cover on Making Chips.

Links mentioned in this episode

 

Mazak’s upcoming event - https://www.mazakusa.com/discover2015/

 

Making Chips episode about networking: www.MakingChips.com/10

 

www.MakingChips.com/contact

 

Or call us at 312-725-0245

 

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