Info

The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
RSS Feed Subscribe in Apple Podcasts
The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr
2020
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: Page 1
Jun 10, 2015

Marketing is an important part of any business. It’s got to be because it’s how you let people know who you are and what you do. That’s something that can never change. But the WAY you marketing has GOT to change. Why? Because the world we live in changes. People are repulsed or attracted by different things today than they were even a few years ago. Marketing has got to flex with the times.

 

In this episode of Making Chips, Jim Carr and Jason Zenger walk you through their personal mindset about marketing for the manufacturing industry, focusing on the top old-school marketing tactics that don’t work in the modern era. Some of them are seen as “staples” of good marketing but simply don’t yield results and wind up wasting money. Listen in to find out what they are.

 

A peek into this episode: Interruption marketing. Do you know what that is? Do you know why it’s probably the WORST way to get attention for your manufacturing business? And do you know if you’re doing it or not? If you didn’t know what it was in the first place, chances are you are still doing it. Listen in to this episode to learn how to modify your marketing tactics so you can be more effective in generating interest in your services and products.

 

Do you use the Yellow Pages to market your business? Jim and Jason beleive the good old YP are a thing of the past as well. The ways people search for information have gone increasingly online and less toward print. The advent of smartphone technology is making that more true every day. The money you spend for those expensive yellow pages ads could be money wasted. Jim and Jason will explain it in the episode.

 

In manufacturing news, there’s a growing need for skilled, quality people in the manufacturing industry. Opportunities are abundant and more are popping up every day. There’s plenty of room for advancement and good salaries. Listen to this episode of Making Chips to find out more details about this great opportunity.

 

All this and more on this episode of Making Chips!

.

Here’s the outline of the conversation

 

  • The possibility of sponsorship opportunities for the Making Chips podcast.

  • News items: Quality people needed in the manufacturing industry.

  • No more interruption marketing - do you know what that means?

  • What about the yellow pages and manufacturing directories? Should you really be in there?

  • Are you a spammer? You might be surprised.

  • General radio advertisements.

  • Line cards, facilities lists, and brochures - do you need them?

  • What is permission-based marketing? It’s the new way marketing works today.

  • Do you know what inbound marketing is? You need to.

  • Jim and Jason’s personal top No-No’s of traditional marketing.

 

Links mentioned on this episode

 

www.MakingChips.com/contact


Or call us at 312-725-0245

0 Comments
Adding comments is not available at this time.