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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr
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Apr 20, 2015

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important.  Being “the best kept secret” should NOT be your goal.  Julie tells us why starting with a new website or a new logo is NOT the right first step. Marketing Steps: 1. Competitive Analysis 2. Interviews 3. Online Analytics 4. Influencer Identification (Defining Your Buyer Types) 5. Develop the Plan Jim and I want you to be equipped when you are having a discussion with a firm to help you with marketing or your e-Strategy. In our Manufacturing News segment, we discuss multiple articles that cite a slow down in business for the beginning of 2015. About MakingChips MakingChips is a weekly podcast that will equip leaders in the metalworking manufacturing industry with valuable content to utilize in their career and business. What makes MakingChips unique is the fact that we are in the trenches getting dirty, leading, managing, designing, solving problems and pushing productivity.  MakingChips is here for us to report back from the factory floor to tell you what worked and what didn’t work…we tell you the mistakes we made and what we are excited to try.  We want to understand your problems and leverage this community to find a solution. Our goal is to equip manufacturing leaders and for those leaders to influence others in the manufacturing industry. From Jim: I'm the owner of CARR Machine & Tool, Inc., a 2nd generation high precision CNC machine shop utilizing 3 and 4 axis CNC Machining Centers. I’ve been at this a long time and

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know machining like the back of my hand. Our company specialty is short to medium run jobs where we consistently hold tolerances of ± .0005 utilizing state-of-the-art tooling - which I get from Jason! From Jason: I'm the president of ZENGERS, a 3rd generation industrial supply company. I direct our team of metalworking specialists to decrease costs and increase productivity of our metalworking customers by applying the best tooling for the job and utilizing tool crib management technology. Subscribe and Follow Facebook: https://www.facebook.com/MakingChipsPodcast Twitter: http://twitter.com/Making_Chips Instagram: http://instagram.com/MakingChips Website: http://MakingChips.com

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