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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Dec 8, 2018

On today’s podcast, Jim and Jason share a very special announcement about MakingChips 2.0. Four years ago, MakingChips started with the goal of equipping and inspiring manufacturing leaders. The mission has not and will not change. However, what started as a hobby has now turned into something much more. And now there is an exciting new partnership that is going to take MakingChips to the next level. Listen to this episode to hear all about MakingChips 2.0

Connect with us:www.MakingChips.com/contact

A strategic partnership that is reshaping the future for MakingChips

On this episode, Nick Goellner joins the podcast to reveal a new strategic partnership for MakingChips. Nick is the Marketing Director of Advanced Machine & Engineering and is now a Partner and Managing Director at MakingChips. He is joining the team to propel the company from a simple podcast to a media agency that can serve the metalworking nation. Hear about the bright new future that lies ahead for MakingChips and how you can be encouraged and equipped even more by joining the journey.

The impact of content marketing for manufacturers

Marketing has changed dramatically in the last twenty or thirty years. Companies used to talk to the consumer and tell them what they wanted. Now the key to marketing success involves interacting with your audience and talking with them, not at them. Content marketing isn’t a new strategy. Nick Goellner talks about how two companies that have leveraged it to help grow and solidify their brand. Listen to hear how content marketing can help your company expand its reach.

How do you build a brand?

How can you build your brand? Nick Goellner says that you build a brand by building an audience. That’s exactly what MakingChips has done over the last four years. By consistently creating quality content that educates your audience, you become a thought leader and expert in the industry. During this episode, Jim and Jason share with Nick how they have approached content marketing with MakingChips. They also discuss some of the exciting new opportunities that lie ahead.

The future of MakingChips 2.0

MakingChips has provided interviews, information and inspiration for the last four years. Realizing how challenging manufacturing can be led Jim and Jason to seek out wisdom and knowledge from other leaders. Now, MakingChips is becoming an agency to serve manufacturers so they can experience greater success through marketing. Utilizing video, written content, and the brand new Chip-In program, MakingChips will continue to strive toward the mission that has driven them from the very beginning.

Here’s The Good Stuff!

  • The big announcement of MakingChips 2.0 with a very special new partner
  • Manufacturing News: 2019 Manufacturing Content Marketing Benchmarks, Budgets and Trends report
  • The mission of MakingChips when Jim and Jason started and where it is today
  • Two classic examples of content marketing.
  • Nick shares the six steps of building a brand by building an audience.
  • How partnering with Nick will help MakingChips expand and grow.
  • Ways that the metalworking nation can be a part of encouraging and inspiring manufacturing leaders.

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

 

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