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Making Chips Podcast for Manufacturing Leaders

Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Jason Zenger and Nick Goellner, two multi-generational manufacturing leaders, and they’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.
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Making Chips Podcast for Manufacturing Leaders
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How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution 0
Sep 15, 2020

This week on the MakingChips podcast, Host Nick Goellner, Jim Carr, and Jason Zenger discuss the Agile Marketing Process and how to have a marketing program in place that allows you to pivot when the time comes!

 

Segments:

  • The guys discuss this week's manufacturing news. (6:12)
  • What is ProShop: (10:40)
  • What great marketing is and what great marketing isn't. (16:05)
  • GPCT Workshop: Goals.Plans.Challenges.Timelines.(19:10)
  • Begin with the end in mind—start creating vision backlogs. (20:55)
  • Keys to success: Prioritize, Protect your sprints, Pull don't push, Park. (29:45)
  • 4 keywords for meetings: Daily stand up, Plan, Review, Reflect. (35:15)
  • How does a marketing program work for a small job shop? (37:42) 
  • The Boring Bar Newsletter - Text CHIPS to 38470 to subscribe!
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