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Making Chips Podcast for Manufacturing Leaders

Manufacturing is tough—but you don’t have to go it alone. If you're leading a manufacturing business, you face constant pressure: staying competitive, adopting new tech, managing people, and driving growth. MakingChips helps you tackle those challenges head-on. Since 2014, we’ve been equipping manufacturing leaders with the knowledge and inspiration they need to succeed. With hundreds of episodes and over a million downloads, MakingChips is a top resource for the metalworking nation—covering leadership, operations, technology, and workforce development. If making chips is part of your daily grind, this is your podcast. Join hosts Nick Goellner, Mike Payne, and Paul Van Metre for real talk on the issues that matter most.
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Making Chips Podcast for Manufacturing Leaders
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How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution 0
Sep 15, 2020

This week on the MakingChips podcast, Host Nick Goellner, Jim Carr, and Jason Zenger discuss the Agile Marketing Process and how to have a marketing program in place that allows you to pivot when the time comes!

 

Segments:

  • The guys discuss this week's manufacturing news. (6:12)
  • What is ProShop: (10:40)
  • What great marketing is and what great marketing isn't. (16:05)
  • GPCT Workshop: Goals.Plans.Challenges.Timelines.(19:10)
  • Begin with the end in mind—start creating vision backlogs. (20:55)
  • Keys to success: Prioritize, Protect your sprints, Pull don't push, Park. (29:45)
  • 4 keywords for meetings: Daily stand up, Plan, Review, Reflect. (35:15)
  • How does a marketing program work for a small job shop? (37:42) 
  • The Boring Bar Newsletter - Text CHIPS to 38470 to subscribe!
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