What happens when a young marketer decides to stop chasing every client and instead zeroes in on one industry? You get Gorilla 76—a leading agency that’s spent nearly two decades helping B2B manufacturers connect, grow, and lead. In this special episode of MakingChips, the team sits down with Joe Sullivan, co-founder of Gorilla 76 and host of three powerhouse podcasts, to officially welcome him into the MakingChips Network.
Joe opens up about the early missteps of trying to be everything to everyone—and how discovering a niche in mid-size manufacturers changed the game. The conversation touches on everything from how content marketing builds trust, to why ditching a break-even product line can be the smartest growth move you’ll ever make. Along the way, the hosts reflect on their own decisions to niche down, double down, and expand the MakingChips mission.
But this episode isn’t just a reunion. It’s a launchpad. Joe and the team announce the addition of “The Manufacturing Executive,” “The Manufacturing Marketer,” and “The Manufacturing Employer” to the MakingChips Network—further cementing their collective goal: to equip and inspire the next generation of manufacturing leaders.
If you’ve ever asked yourself how to stay relevant in an industry changing faster than ever, this one’s for you.