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Making Chips Podcast for Manufacturing Leaders

MakingChips is hosted by a set of multi-generational manufacturing leaders who are on the factory floor everyday, living their lives in the world of manufacturing—they know first hand that manufacturing can be challenging. Founders Jim Carr and Jason Zenger released their first podcast in late December 2014—releasing over 300 episodes to-date, reaching more than 650,000 downloads—all while striving to deliver on their mission, to “equip and inspire the metalworking nation.” In 2019, Nick Goellner, another multi-generational manufacturing leader, joined the MakingChips hosts, bringing a third generation of manufacturing leaders to the table. Join the hosts as they work through industry challenges with leaders such as Titan Gilroy (Titans of CNC), John Saunders (NYC CNC), Mark Terryberry (Haas Automation) and more.
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Making Chips Podcast for Manufacturing Leaders
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May 23, 2022

Gino Wickman and Jim Collins popularized the term, “Right people, right seat” in reference to getting the right employees in leadership positions. But what if we take that terminology and apply it to customers? How do you decide what type of customer is the right fit for your manufacturing business? What type of customer will be the most profitable for your business? Those are the questions that we dissect in this episode of MakingChips. Don’t miss it!

Any great tips I can use to find THE right customers for Carr Machine & Tool? Email me at Jim@MakingChips.com

Segments

  • [6:28] The definition of “right people, right seat”
  • [7:22] What’s happening in our lives right now
  • [10:35] Business News: Dow falls for sixth straight day
  • [15:43] How do you decide who the right customer is? 
  • [16:52] Step #1: Focus on solving problems
  • [20:10] Step #2: Focus on sales not vanity metrics
  • [23:15] Step #3: Get the word out about your business
  • [26:14] Step #4: Improve your customer retention
  • [28:14] Step #5: Track your analytics
  • [32:14] How we filter our customers at Carr
  • [36:07] What work is the most profitable?
  • [39:02] Study your customer’s behaviors

Resources mentioned on this episode

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