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The MAKING CHIPS Podcast for Manufacturing Leaders with Jason Zenger & Jim Carr

Welcome to MakingChips - We believe that manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business. Making Chips is a weekly podcast that will EQUIP and INSPIRE MANUFACTURING LEADERS to succeed in the challenging world of manufacturing. Our mission is for the METALWORKING NATION to Think Differently About Manufacturing In Order to Elevate their Game. Your hosts, Jason Zenger & Jim Carr, own manufacturing businesses and interview other leaders in the metalworking, machining, fabrication, tooling and machine tool industries. We have interviewed successful manufacturing CEOs you may have not heard of and also the biggest names in manufacturing like Titan Gilroy from Titans of CNC, John Saunders from NYC CNC, Mark Terryberry from Haas Automation and others from MakerCast, Sandvik Coromant, Autocrib and more. Think of us as your virtual community of manufacturing peers to help solve your toughest problems and grow your business. "Making Chips has provided a transparent approach to sharing within the manufacturing community and a modern platform to do so. Thank you both for taking the lead on moving our industry segment forward!" Patricia Miller - CEO & Visionary (Matrix IV) I really think what you guys are doing is a great, great thing for manufacturing. I have learned so much already from many of your episodes, and am so thrilled to have met people that get as revved up about manufacturing as I do! Cassandra Haupers – Vice President of Operations (Swiss Precision Machining) I love being able to experience what manufacturers are doing to promote culture and engage their team members and community. All of us are smarter than one of us. That is why I am part of the Making Chips tribe. Barry E. Walter, Jr. – Chief Operating Officer (Barry E. Walter, Sr. Co.) Finally, relevant manufacturing media that is actually entertaining! Dietmar Goellner – Chief Executive Officer (Advanced Machine & Engineering / Hennig) The more manufacturing companies we can get to think this way, the stronger our industry will be. Thank you for sharing! Jess Giudici – Manager, Talent and Culture I’m thankful to you for creating MakingChips for the Metalworking Nation so that Owners / Employees can strengthen their companies. Phil Sponsler – President (ORBITFORM) I love the podcast! It really serves to fill a void in the manufacturing world. I will admit I always feel a little more inspired. Jason Falk – Senior Application Engineer, CMTSE (HURCO) Thanks to all the great info on your podcasts and the website. Dave Lechleitner – Director of Solutions and Product Marketing (KEYEDIN) I really love what you guys are doing to advance the mfg industry in a way that really reaches the right audiences. Jeff Rizzie – Senior Manager-Business Development (Sandvik Coromant)
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Oct 8, 2019

Content marketing provides an opportunity to expand your business and to offer something of value to the manufacturing community around the world. Chris Fox, the creative director at MakingChips, shares why every manufacturing leader should be investing in the development of a strong and value-driven content marketing strategy. It’s all about building your online presence as a company and growing your audience. 

Connect with us:www.MakingChips.com/contact

Provide content marketing with value to those that need your expertise

Content marketing has grown from only a couple of usable platforms to several powerful mediums for sharing what your business offers - from products to educational knowledge. Blogging, social media, and YouTube are all avenues for content marketing. The goal is to establish the presence of your business and brand, while also meeting the needs of the Metal Working Nation. Chris explains that learning and teaching are things that every machinist and manufacturing leader can benefit from. Every manufacturing business has expertise and wisdom to share with the manufacturing community. Don’t be afraid to begin documenting the story of your company as you create, make mistakes, and overcome obstacles. Your knowledge can easily become rich building material for content marketing! 

Create authentic content that offers a valuable return on investment

Your audience craves and needs original, authentic content to help them accomplish their work at their very best. Being natural in your content marketing is vital. People easily see through facades and glossy content. Be honest and provide real solutions to real problems through your content marketing. If you want your audience to invest their time in watching your videos, reading your blog, or re-tweeting your twitter post, then you need to provide a valuable ROI. 

Chris encourages listeners to put aside the notion of proprietary secrets. The goal is to grow as a manufacturing community - while also building your reputation as a brand. Value-driven content marketing can help establish your reputation as a trustworthy source for knowledge and product. 

Vlogging helps establish credibility with your audience 

Vlogging is blogging in a video format - most often through YouTube. The true value in a blog comes from the individuals in your business. Content marketing doesn’t have to be formal or impressively polished. Being real is vital, and showcasing the talent and knowledge of individual team members can help establish credibility with your audience. 

Chris explains how to navigate the nuances of vlogging as a manufacturing company. Being honest with the titles of your videos is key. If your title claims to answer a question, make sure that the video actually answers it. Google is now smart enough to read the transcript of your video and match it with the title. If those two factors don’t match up, Google is less likely to promote your video. 

The length of your videos should be tailored to the needs of your audience. If it takes an hour to demonstrate the solution to a real problem, then your video should be an hour long. If it only takes three minutes, then only create three minutes. Lots of ads and fluff in your videos will turn your audience away and detract from your credibility. Above all, be honest and be concise. 

Equip and inspire your audience - and your team

The value in content marketing is derived from the desire to give without thought of receiving anything in return. Take the time to understand what your customers, partners, and team members need. Know what platforms they use and what types of mediums they are most likely to engage with. While you may not be able to kick off a content marketing strategy that utilizes YouTube, LinkedIn, TikTok, and Facebook all at once, you can certainly start with one. Don’t have expensive camera equipment to film? Use your phone! Bring in the team and refer to their feedback when developing material. Companies aren’t people, but they are made up of people. Make sure that you are providing excellent content by ensuring that you are not only promoting your brand but also equipping and inspiring. 

Here’s The Good Stuff!

  • Why Jim and Jason see MakingChips as a way to pour back into the Metal Working Nation. 
  • Introducing Chris Fox: Creative Director at MakingChips
  • Is all marketing content marketing?
  • The valuable knowledge that manufacturers have to share. 
  • Tracking your marketing performance through content marketing platforms. 
  • People want value - not excess material. 
  • Knowing what platform is best for your company’s needs.
  • Building credibility through vlogging. 
  • How important is the title of your vlog video?
  • Showcasing the people in your business - not just your products. 
  • Gaging the appropriate length for your video. 
  • Learning how to tag your videos. 

Tools & Takeaways

This Week’s Superstar Guest: Chris Fox

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

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