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Making Chips Podcast for Manufacturing Leaders

Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Jason Zenger and Nick Goellner, two multi-generational manufacturing leaders, and they’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.
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Making Chips Podcast for Manufacturing Leaders
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Now displaying: Page 1
Jan 25, 2017

Hello Metalworking Nation! On today's episode of MakingChips, we reunite with two time guest and longtime fan of the show, Julie Poulos, Vice President of Red Caffeine Marketing. Julie, better known as Vice Princess, Mistress of Marketing and/or Social Butterfly, loves sharing her passion for marketing + technology with anyone who is looking to move the needle in their business. Today she'll be sharing some of her marketing knowledge about developing a strategic plan for your company, starting with establishing a client profile.

Topics on today's episode include evaluating your strengths and weaknesses, analyzing new opportunities, understanding pain points, setting realistic goals, and telling your company story. In manufacturing news we'll talk about the jump in manufacturing and how it compares to the heath of the economy. New Year, New Goals ... It all starts here.

Episode Structure:
[04:00] - Manufacturing News
[05:20] - Business at ZENGER’S
[06:45] - Exciting News at MakingChips
[09:30] - Welcome Julie Poulos
[15:50] - Take a Step Back
[18:20] - New Year New Goals
[21:55] - Self Examination
[24:30] - Realistic Opportunity
[27:17] - Business Strategic Goals
[29:00] - Pain Points
[32:45] - Big Fish, Mid-sized, and Guppies
[35:15] - Exporting Data
[38:12] - How Are You Telling Your Story?

Mentioned in this Episode:
Manufacturing News
Julie Poulos | LinkedIn
Red Caffeine Marketing + Technology
Client Profile Template

We Want to Hear From You, The Metalworking Nation:
• jim@makingchips.com
• jason@makingchips.com
• ryan@makingchips.com
Telephone: (312) 725-0245

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