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Making Chips Podcast for Manufacturing Leaders

Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Jason Zenger and Nick Goellner, two multi-generational manufacturing leaders, and they’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.
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Making Chips Podcast for Manufacturing Leaders
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Now displaying: 2018
Jun 9, 2018

Few people are champions of manufacturing education like Jim's guest on this episode of MakingChips, Aneesa Muthana. Aneesa began working in her father's manufacturing shop when she was a very young girl, answering phones and making chips of her own. She has grown up with a deep understanding of what makes the manufacturing industry special and now, as President of Pioneer Service she is a true champion of educating the public about the inspirational meaning behind being a manufacturer. This is an inspiring conversation that you won't want to miss.

Connect with us: www.MakingChips.com/contact

As Manufacturers We Have A Responsibility to Educate The Public

The belief that many parents have - that their children need to go to college in order to get a good job - is fine for as far as that goes, but as Aneesa points out in this conversation, it leaves out the very real and profitable possibilities that the manufacturing industry provides. Aneesa believes that the average person doesn't understand the true purpose and contributions that are made by the manufacturing industry and that every person who works within the industry has a responsibility to educate those around them in order to raise the level of understanding about the vital nature of what manufacturers do. Don't miss this challenging conversation.

Every Day Is Manufacturing Day At Pioneer Service

Manufacturing Day℠ is a celebration of modern manufacturing that is organized to educate and inspire the next generation of manufacturers. The first Friday in October is when the official celebration occurs, but because she is so passionate about manufacturing and equipping the next generation of manufacturers, Aneesa says that every day is manufacturing day at her shop. The doors of Pioneer Service are always open to community leaders, newspapers, school groups, and anyone else who desires to learn about manufacturing. Aneesa’s enthusiasm is contagious, so listen to this episode to be inspired by her story and her efforts at raising the awareness of the importance of manufacturing.

The Challenge of Equipping A Trained Workforce Is Real

During this conversation, Jim asks Aneesa about her biggest concerns regarding the future of the manufacturing industry. Like many of us, she believes that the challenge to equip and raise up the next generation as a trained manufacturing workforce is a formidable challenge that we must take seriously. She is doing her part in her own community and on a national stage and shares how she is encouraging education and mobilization on behalf of the manufacturing industry.

Children Today Need To Be Taught The Inspiration In Being A Maker

It’s interesting to note that when you ask a young child what they want to be when they grow up, they typically mention policemen, doctors, firemen, etc. Why don’t they mention being a manufacturer? Aneesa believes it is because the education that should be happening about manufacturing's vital role in our culture is lacking. She encourages every opportunity for children to be taught about the inspirational role that makers are able to play in the creation of instrumentation that launches people into outer space, or the development of inventions that help to cure cancer. Being a part of those world-changing things is a worthwhile endeavor that children need to know about. Hear Aneesa’s story and how she became so passionate about the manufacturing industry, on this episode of MakingChips.

Here’s The Good Stuff!

  • [0:45] The excitement about the future of the manufacturing industry
  • [3:31] Aneesa Muthana - Stereotype destroyer extraordinaire: her story
  • [7:30] From working in her father’s business to President of her Uncle’s company
  • [10:55] Raising prices to become profitable, cold calling to gain new business
  • [12:43] The impact of the great recession on Pioneer: Aneesa’s willingness to change
  • [16:02] Manufacturing has a purpose greater than just the business
  • [20:22] The purpose that fills Aneesa’s days and fuels her vision
  • [21:50] Why Anessa is breaking boundaries and why she does it
  • [24:20] The key things Aneesa has learned as a shop owner
  • [27:01] The vision and goals for Pioneer at this point in its history
  • [30:34] Aneesa’s efforts to build a skilled workforce
  • [35:30] What Pioneer is doing to spearhead outreach in its community
  • [37:40] Aneesa’s top 3 lessons-learned
  • [40:39] Digging deeper into Aneesa’s insights

Tools & Takeaways

This Week’s Superstar Guest

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May 27, 2018

In order for your manufacturing company to outlast your leadership tenure, it’s a good idea to have a succession plan. After investing so much time and energy into building a successful company, it can be difficult to hand over your responsibilities to another person. Having a succession plan can ensure that the right person is in place when the time comes. Doing so protects your employees and prepares the company for continued longevity. In this episode of MakingChips, you’ll hear Bob Bechtold talk about his success in starting and leading HARBEC in Ontario, New York. You’ll also hear about the challenges of developing his own succession plan.

Connect with us: www.MakingChips.com/contact

Do you have a 30-year plan?

What will your business be like in the next 30 years? While it used to be necessary to have a long-term vision for your company, it is becoming increasingly difficult to plan far into the future. The rapid changes in technology and the global economy require more short-term planning. However, it is still important to consider the long-term future and goals of your company. During this episode, Bob Bechtold talks about his four decades of manufacturing experience and how he has dealt with challenges and changes throughout his career. Listen as Bob also shares his approach to future planning that will prepare Harbec for continued success.

Fear of change could lead to failure

Bob Bechtold started his manufacturing career as a journeyman toolmaker. His years of experience both in making and teaching gave him the knowledge and wisdom to start his own manufacturing business. One of the qualities that made Bob so successful was his willingness to embrace change. He says that most people in the 1980s saw computers and technology as a threat to manufacturing. However, instead of resisting new technologies, Bob saw them as an opportunity. Hear how he has continued to lead his company to adapt and use new technologies during this interview on MakingChips.

The Challenges of Developing a Succession Plan

Bob Bechtold says his main focus at HARBEC currently is finding the right leader to take his place. Because he cares about his employees and wants to ensure their well-being, Bob is dedicated to implementing a succession plan. He describes the thought of letting go of his leadership role as unnerving. Bob shares candidly about the challenges he has experienced while developing this succession plan and the ways he is seeking to overcome them.

3 Keys to Manufacturing Success

A succession plan is only as good as the foundation upon which it is built. There are some practices that a manufacturing leader can implement to help set their company apart and increase the likelihood of long-term success. During this interview, Bob Bechtold talks about the three keys that he has put in place at Harbec that has contributed to the company’s success. These three keys can help you not only see growth, but also help develop a culture that more readily can be passed on to the next generation of leadership.

Here’s The Good Stuff!

  • Jim and Jason talk about trends that could change manufacturing over the next 30 years
  • Manufacturing News: The future of American manufacturing
  • Introduction of IMTS Rockstar Bob Bechtold, President at HARBEC in Ontario, New York
  • The changes in manufacturing technology throughout Bob Bechtold’s career and how he started HARBEC
  • Bob Bechtold talks about his company’s core competencies and who they serve
  • How Bob is preparing HARBEC for future leadership
  • The three most important lessons Bob Bechtold has learned during his career

Tools & Takeaways

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May 18, 2018

In order to generate measurable growth in your manufacturing company, you need to develop a sales playbook. While marketing can help you get noticed among prospective clients, a sales division converts them into revenue producing clients. In order for these two branches of your organization to work effectively, they need a unified process. The sales playbook will help streamline your operation, improve alignment and ultimately lead to increased revenue. During this episode of MakingChips, Julie Poulos, Vice President at Red Caffeine Marketing + Technology, details how to develop your own sales playbook.

Connect with us: www.MakingChips.com/contact

2 key factors to becoming sales enabled

How can you get a prospective client interested and motivated to buy your product or service? Some might argue that it is through marketing. Others say it’s through sales. The truth is that it takes both. A sales playbook is the key to helping your marketing and sales team work together to boost your company’s growth. Julie Poulos is a marketing and sales guru who not only understands the importance of the sales playbook, but also how to implement one effectively into a business. Listen as Julie identifies 2 key factors in helping your manufacturing business become sales enabled through the use of a sales playbook.

Fostering alignment through a sales playbook

Because marketing and sales are complementary, it is important for them to be aligned. In some cases, a company could have a marketing department that is great at attracting prospective clients but lacks a sales team equipped to close deals. Or maybe the sales team is outpacing the marketing division. Just as a car that is out of alignment can be tough to drive, a company out of alignment has difficulty growing. Julie Poulos explains how having an organized infrastructure can help support both marketing and sales. By improving technology and processes through a sales playbook, manufacturing companies can restore alignment.

How to identify your company’s current reality and future potential

One challenge manufacturing business leaders face is evaluating the health and culture of the organization. Knowing the current reality of your company will help you make appropriate adjustments in areas of operation and personnel. It will also help you forecast future growth and opportunity through both your current contracts and new-acquisition clients. Julie Poulos says that a sales playbook plays a key role in the evaluation process. It also helps you establish clear goals and objectives for your team. Hear all about that and more during this episode of MakingChips.

The sales playbook by the numbers

Numbers don’t lie. Therefore, it is critical for manufacturing companies to keep track of their sales and production data. From customer acquisition costs to your website visitor count, Julie Poulos explains the value of understanding past and current numbers. Empirical data can help empower the sales team and enable owners and operators to develop realistic growth expectations. She also talks about the importance of systems integration so that you can easily access vital information. Listen to this episode, as Julie reveals tools and technologies that can help you measure and manage progress in your manufacturing company.

Here’s The Good Stuff!

  • Jim and Jason talk about how they manage growth in their businesses
  • Manufacturing News: Area schools promote manufacturing through a contest
  • Jason shares how he is reorganizing his leadership structure at Zenger’s
  • Julie Poulos explains the difference between marketing and sales and how to align both
  • The 2 key factors to help your business become sales enabled
  • How to differentiate yourself by identifying purpose and communicating it to prospective clients
  • Forecasting sales and then creating structure for your sales team
  • The importance of collecting data to track progress and manage expectations
  • Utilizing integrated technology to organize your sales process and measure ROI
  • IMTS conference breakdown with Bill Herman, Director of International Exhibitions and Sponsorship for AMT

Tools & Takeaways

VIPs From The Metal Working Nation

This Week’s Superstar Guest

  • Julie Poulos - Vice President at Red Caffeine Marketing + Technology
  • Bill Herman - Director of International Exhibitions and Sponsorship for AMT

Connect With MakingChips

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May 11, 2018

Developing a positive culture within your manufacturing business could be the key to reaching the next level of success with your company. On this week’s episode of MakingChips, you’ll hear from Matt Guse, President of MRS Machining in Augusta, Wisconsin. Matt took over his family manufacturing business in the late 90s after being a machinist under his Dad’s leadership. Drawing from years of experience, Matt has grown his business by creating a positive culture and work environment for his employees. His success makes him one of this year’s IMTS Rockstars. During this interview, Matt talks about the challenges he has experienced and the lessons he has learned while leading a growing manufacturing company.

Connect with us:www.MakingChips.com/contact

Carrying on the legacy of manufacturing

Manufacturing is largely a multi-generational, family-business industry. Many of today’s manufacturing leaders are third and fourth generation owners. MRS Machining was started by Matt Guse’s dad in the mid-1980s. Matt details how his family began the business in their garage and the factors that propelled the growth of the business. After his Mom and Dad passed away, Matt took over. He talks about the difficulties of losing his parents and the succession plan that was in place before his father passed away. He also shares keys of leading the business that he learned from his father and how they helped him develop the positive culture that is prevalent in MRS Machining today.

Learn how to build a positive culture

With his only experience being on the shop floor, Matt determined to learn as much as he could about the operational side of manufacturing. His first step was to join a peer group of business leaders in his community. Matt details what he learned by listening to the experience of others. By gaining wisdom and understanding from successful leaders, Matt was able to establish an employee friendly, positive culture in his company. Hear about the importance of being connected to a community of leaders and how that support can help you through the inevitable difficulties and challenges of manufacturing during this episode of MakingChips.

How to unleash the talent in your company

One key that Matt Guse reveals about developing a positive culture within your company is recruiting and maintaining talent. His goal is to discover the unique gifts his employees have so that he can empower them to excel. Creating a positive culture where people feel trusted and valued not only helps with employee morale but also helps attract quality talent. Matt says, “Your best recruiters are your current employees.” Listen as Matt shares the ways he intentionally cultivates talent at MRS during this interview.

3 keys to building a positive culture

Because running a business can be overwhelming, it is important to have a clearly defined set of directives that help keep you on target. While there are many good things you can do with your company, it is up to you to determine the best things and then drive your company to pursue them every day. Building a positive culture and work environment doesn’t happen by accident. And it doesn’t happen overnight. Matt Guse defines three keys that have impacted his company’s culture. By focusing on these three things, Matt has led MRS Machining to not only grow and produce, but also to be an enjoyable place to work. Hear about these three keys and much more on this episode of MakingChips.

Here’s The Good Stuff!

  • JIm and Jason talk about the multi-generational nature of manufacturing
  • Jim shares about hiring a new sales manager and the importance of brand and culture in attracting talent
  • Manufacturing News: The impact of the new tariffs on costs and supply chain
  • Introduction of Matt Guse, President of MRS Machining in Augusta, Wisconsin
  • How MRS started in a family garage and grew into full scale machining business
  • Matt Guse describes the importance of investing in technology
  • The expansion of MRS and how it navigated the recession
  • How Matt Guse took over as president of MRS and what he learned through a local community of business leaders
  • MRS’s succession plan and lessons learned after Matt’s dad was diagnosed with cancer
  • Matt shares the impact of his investment in a positive culture for his employees
  • 3 Keys to leading a successful manufacturing business

VIPs From The Metal Working Nation

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May 3, 2018

Buying used equipment might sound like a bad idea. Purchasing brand new brings about a sense of excitement and confidence. However, in the manufacturing world, buying new equipment can be incredibly expensive. This week on MakingChips, find out how buying and selling used equipment can be a great option for your company. While it may seem risky, buying used can keep you on the cutting edge of technology without breaking the bank. Listen as Jim and Jason talk with Ryan Wiegel, Vice President of Operations and Co-owner of Wiegel Tool Works about his strategies for buying and selling used equipment.

Connect with us: www.MakingChips.com/contact

Why you should buy used equipment

Ryan Wiegel has had great success in buying and selling previously owned equipment. He has a unique ability to identify a good piece of used equipment on the secondary market and purchase it for an excellent price. During his conversation with Jim, Ryan explains why buying used might be a good strategy for manufacturers. Even though buying new ensures top operating condition while including a factory warranty, he says you don’t have to sacrifice quality when purchasing used equipment. Listen as Ryan Wiegel explains why you should consider buying used equipment for your company.

Guidelines for buying previously owned equipment

In order to ensure that you get the best deal on a great piece of used equipment, Ryan Wiegel suggests that you follow certain guidelines. He identifies several factors to consider which will give you confidence about the condition of the piece of equipment and will help you identify the true value of the machine. The key, he says, is to do your homework. Researching the cost, testing out the used machine, and talking with the manufacturer are just a few of the steps Ryan mentions. Hear more about the guidelines for buying previously owned equipment as you listen to this episode of MakingChips.

Staying on the cutting edge of technology while saving money

One of the concerns when buying used equipment is staying current. As technology continues to evolve, manufacturing companies can’t afford to be behind the technological curve. Ryan Wiegel addresses this concern by suggesting a balanced approach to buying machinery. There are some pieces of equipment that have to be purchased new. However other machines can be retrofitted to make them current. You could pay half the price of a new piece, spend a marginal amount to retrofit the used machine, and still save money while adding a great piece to your shop. Hear more of Ryan’s advice on this week’s podcast.

Strategies for Selling Used Equipment

Not only can a manufacturer employ a strategy to buy used, they can also sell their used equipment. Internet and social network channels have opened a world of opportunities for selling equipment to customers around the globe. Utilizing those free marketing channels can help you move older pieces of equipment at a fair price. Even if a piece is in need of repair, there is a market of buyers willing to purchase and refurbish used machinery. Listen as Ryan explains his selling strategy while sharing stories of his successes and failures on this episode of MakingChips.

Here’s The Good Stuff!

  • [3:58] Manufacturing News: Advocating for more manufacturing jobs in Washington
  • [7:50] Jim and Jason discuss their experience with buying used items
  • [10:11] Jim introduces Ryan Wiegel, Vice President of Operations and Co-Owner of Wiegel Tool Works
  • [12:16] Ryan Wiegel details the history, niche and future of Wiegel Tool Works
  • [18:03] How Ryan Wiegel started buying used equipment
  • [20:03] The guidelines for buying used machinery
  • [26:20] Staying on the cutting edge of technology while buying used equipment
  • [32:09] The sequence of finding and procuring a used machine
  • [37:40] How to get the right price on used equipment
  • [41:55] Ryan Wiegel shares stories of success and failures in buying used equipment
  • [47:50] Strategies to sell used equipment on the open market
  • [51:23] Three tips for manufacturers when buying a used piece of equipment

Tools & Takeaways

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Apr 26, 2018

Whether you are a veteran attendee of IMTS, or you are planning your first experience, this week’s episode of Making Chips is for you. For 90 years, the International Manufacturing Technology Show has been the premiere manufacturing show in North America. It takes place in Chicago on even-numbered years. Peter Eelman has been involved with IMTS for 40 years. He is the Vice President of Exhibition and Business Development for The Association of Manufacturing Technology (AMT). On this episode, Peter joins Jason and Jim to give an in-depth preview of IMTS 2018.

Connect with us: www.MakingChips.com/contact

What makes IMTS 2018 a must-attend event

Beyond just a machine tool show, IMTS encompasses all of manufacturing technology. It is the place to learn about and experience cutting-edge manufacturing technology and innovation. The show continues to get bigger and better, featuring over a million square feet of exhibition space with 1599 exhibitors. This year's show is September 10-15 in Chicago and will further the tradition of being the number one place to discover the newest technology that is revolutionizing the industry. During his conversation with Jim and Jason, Peter Eelman reveals how IMTS 2018 is gearing up to be the best yet.

It’s all about the experience at IMTS

Throughout four buildings, there will be an exciting array of companies showing off the latest and greatest in manufacturing technology. Peter Eelman says that the exhibition space is expanding to include more CAD/CAM software and digital factory automation companies. IMTS gives you the opportunity to get to know these companies and see the products and services they offer. You can also expect to see million dollar pieces of equipment on display. Hear much more about what you can experience during Jim and Jason’s conversation with Peter Eeman.

The exciting Emerging Technologies Center at IMTS 2018

IMTS has always been about emerging technologies. During the 2014 show, IMTS featured the world’s first 3D printed car. Peter Eelman explains how IMTS will give attendees an opportunity to explore the digital transformation of industry. You will be able to explore virtual and augmented reality and learn about the impact those technologies are having in manufacturing. Peter Eelman says that because digital manufacturing is now a reality, manufacturers should be learning as much as they can so they can begin applying it in their businesses. The Emerging Technologies Center at IMTS 2018 can give you the jump start you need.

How to maximize your IMTS 2018 experience

Peter Eelman explains that in order to have the best experience at IMTS, you have to make a plan. There is so much to see and so much ground to cover that failing to plan will leave you overwhelmed and exhausted. Prioritizing your time will help you get the most out of the show. IMTS.com has an invaluable tool called “My Show Planner” which was developed specifically for IMTS attendees. Plan to stay for a couple of days so that you can see all of the new and exciting technology available. Hear more about how you can maximize your IMTS 2018 experience as you listen to this episode of Making Chips.

Here’s The Good Stuff!

  • [5:40] What’s new at Zenger’s Industrial
  • [7:11] Jason’s take on the book The 4 Disciplines of Execution
  • [8:19] Manufacturing News:Harry Moser and The Reshoring Initiative
  • [14:12] Peter Eelman, Vice President of Exhibitions and Business Development at AMT
  • [16:25] The scope and size of IMTS 2018 in comparison to past years
  • [23:13] How the layout of IMTS is different and the new business that will have exhibits
  • [27:00] Emerging technologies and innovation on display at IMTS 2018
  • [31:20] How IMTS attendees should prepare themselves
  • [38:06] The registration process for IMTS
  • [41:36] When and where you can see Jason and Jim at IMTS

Tools & Takeaways

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This Week’s Superstar Guest

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Mar 31, 2018

In order to have a successful cutting tool manufacturing business, you must have a plan. As Benjamin Franklin once said, failing to plan is planning to fail. Manufacturers shutter their doors every day, not because they aren’t providing a valuable service, but because they have an outdated business plan. You have to consistently invest in the business and adapt to new technology in order to best serve your customers. So how can you develop a solid plan for your cutting tool manufacturing business? Mike Polizzi, President of Hartland Cutting Tools is here to help by revealing 5 Keys that will help you build and sustain a successful cutting tool manufacturing business. You don’t want to miss this week’s episode of MakingChips.

Connect with us: www.MakingChips.com/contact

Be A Better Salesman by Staring on the Shop Floor

Mike Polizzi is the third-generation president of Hartland Cutting Tools. Hartland is a leading supplier of standard and custom high-performance cutting tools. Mike’s start in the business was not in a sales office, but rather on the shop floor. His knowledge of the tools his company manufactures comes from actually having made those very same tools early in his career. Mike is able to leverage his experience and credibility to help the manufacturers he now serves. As president of the company, Mike has turned his attention to helping Hartland increase its sales revenue with a solid marketing and technology plan. Listen now to hear Mike Polizzi give his 5 Keys to a successful cutting tool manufacturing business.

Stay on the Cutting Edge of Custom Cutting Tools by Investing in Technology

When the recession hit in 2008, many manufacturers were forced to close their businesses. While Mike had to cut his workforce significantly, he was able to help Hartland survive the downturn by utilizing technology. One of Mike’s 5 keys involves having a specific plan and approach to technology, keeping overhead low and prices competitive. Mike talks about how often he upgrades his machinery and about the manpower it takes to keep those machines operating. Hear more about how you should invest in technology, keeping you on the cutting edge of making cutting tools in this week's episode of MakingChips.

Should You Sell Direct to Consumer or Use a Distributor?

When it comes to delivering your tools to the consumer, you have two options. You can employ your own sales force and sell direct or you can rely on distributors. One of Mike Polizzi’s 5 keys to a successful cutting tool manufacturing business is deciding how you will distribute. Mike has made a firm choice on how he delivers to his customers.  He believes that making this decision will help you stay competitive and allow you to give the level of service that will win lifelong customers. Find out what Mike calls the “old idea of the flywheel” during this episode of MakingChips.

Build Your Business by Understanding Trends in Custom Cutting Tools

Mike Polizzi continues to grow Hartland Cutting tools by knowing the latest trends in cutting tool manufacturing. He is then able to adapt and provide those tools and services to the end user.  As Mike discusses his 5 keys to a successful cutting tool manufacturing business, he details the importance of the ERP (Enterprise Resource Planning) System. Hint: Not investing in this critical aspect of the business could threaten efficiency throughout your business. Mike also discusses the latest trends in custom/special tools, including coatings, carbide grades, and other options that can make tools last longer. Hear all about that and more on this week’s episode of MakingChips.

Here’s The Good Stuff!

  • [0:42] Jim debriefs his recent trip to Ireland and updates about Carr Machine and Tool
  • [6:40] Manufacturing News: Is the trend toward automation slowing down?
  • [12:06] Mike Polizzi on 5 points of Hartland Cutting Tools’ three generations of success
  • [13:31] How Mike’s extensive experience in tool grinding gives him credibility in sales
  • [18:40] Technology's impact on the long-term success of Harland Cutting Tools
  • [21:11] The core value of selling exclusively through distribution companies
  • [24:33] The human touch of knowing and empathizing with the end user
  • [27:11] Hartland’s ERP system and how it helps them serve clients
  • [28:19] Latest trends in custom special tools
  • [32:36] Advice for manufacturers who are attempting to produce their own tools
  • [47:58] Takeaways from the interview with Mike Polizzi

Tools & Takeaways

VIPs From The Metal Working Nation

This Week’s Superstar Guest

  • Mike Polizzi - President of Hartland Cutting Tools Inc.

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify 

Mar 22, 2018

Building an outbound marketing strategy for your marketing business is crucial. The reality is that, in order to stay in business, you have to have customers. You need someone willing to buy what you are manufacturing. While it would be great to have a product or business that sells itself, more often than not there is some legwork involved in finding the people that need your product or service. Then you have to showcase your work so that they can become a customer. This means that in manufacturing, having an outbound marketing strategy is essential. It’s not always easy but it is necessary. In this week’s episode, Jason and Jim discuss how to institute a simple 3-step sales process, with Julie Poulos, Vice President at Red Caffeine Marketing + Technology . If you’re ready to step up your sales game, then be sure to tune in to this episode.

Connect with us: www.MakingChips.com/contact

The End Goal is to Close a Sale, So You’re Gonna Need A Plan

Every manufacturing businesses ultimate goal is to close sales. You make things so that people can buy and use them. However, closing is the last step of the process. You can’t close sales unless you have attracted potential customers. And what do you do after you’ve attracted them? You have to prove your value to the potential customers in ways that lead to closing a sale. In order to do this well, you have to have a good outbound marketing strategy. The good news is the process doesn’t have to be difficult. You can do this and MakingChips is ready to help you. Listen as Jason talks with Jule Poulos about a 3-step sales process that will help you be in a better position to do your outbound marketing in a way that enables you to close sales.

Julie’s 3-step process: Identify Your Best Customers, Warm Them Up, Then Make the Call

You don’t have to have a thousand potential clients or customers. But you do need a list. When developing an effective outbound marketing strategy, start with what you know about your best customers to help you develop a good customer profile. Channel your marketing energy and resources where you’ll see the most likely returns. Narrow your list down to the handful leads that seem most promising. Do your homework on those customers in order to show them how you can offer them value.The key is to be intentional and specific. In this episode, Julie gives tips on how to create what she calls an ”intentional warm” across 4-8 weeks. You will learn how to make your outbound marketing strategy more targeted and natural. Then after “warming” the potential customer, you can call with confidence and get one step closer to converting a lead into a customer.

What Do You Do Once You’ve Warmed Up a Prospect?

One of the hardest parts of managing a manufacturing company’s outbound marketing strategy is knowing what to do with a potential lead after you’ve warmed them up. What’s the best way to contact them? When is the best time? There is no hard and fast way to contact a lead. It might be a phone call, email, or a LinkedIn message. Julie Poulos explains that the best rule is to approach each lead individually and give them an opportunity to respond. She gives great advice on how to be natural and authentic throughout your marketing and sales process. Julie also shares practical examples of exactly how to follow up with a lead. Hear all of this and more on this week’s episode.

An Outbound Marketing Strategy Doesn’t Have to be Intimidating or Time-Consuming

For manufacturing business owners, sales skills don’t always come naturally. Manufacturers know how to make things but going after sales can be intimidating. Also, managing the time between making products and generating sales can be overwhelming. Julie Poulos delivers a marketing strategy with a clear process and easily applicable steps. Listen as Julie and Jason give you a 3-step marketing strategy that will help you simplify your own outbound marketing strategy. It doesn’t have to be overwhelming or intimidating. Let your mind-shift about marketing and sales start today as you listen to this episode.

Here’s The Good Stuff!

  • [2:38] Jason asks Jim about his sales processes and ideas
  • [6:43] Manufacturing News: Great Britain & Northern Ireland Ads for manufacturing
  • [8:31] Julie Poulos on equipping a sales team with a 3 step outbound marketing strategy
  • [12:06] What to do with a potential client list
  • [15:10] How to “warm up” the client with a personal touch
  • [18:00] Creative and intentional ways to stand out
  • [21:00] Now that the you’ve warmed the lead determine the best method of contact
  • [25:47] Following up authentically with potential clients
  • [28:30] The difficulty of manufacturing sales and how the 3 step sales process can help

Tools & Takeaways

VIPs From The Metal Working Nation

This Week’s Superstar Guest

  • Julie Poulos - Vice President at Red Caffeine Marketing + Technology

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

 

Mar 15, 2018

This episode, recorded live at a recent conference, consists of a conversation between Jim and Jason and their guest, Mike Ramsey, Global Vice President of The Industrial Diversified Market Unit at Kennametal. Kennametal is a global manufacturer of cutting tools, mills, drills, taps, and more, so Jason and Jim thought it would be great to ask Mike about the newest cutting tool advances and his perspective on the future of manufacturing. Mike shares insight into the newest cutting tool technology, the power of automation, the need for a new generation of skilled metal workers, and more, so don’t miss it.

Connect with us:www.MakingChips.com/contact

PCD use in manufacturing

PCD tools (polycrystalline diamond) are one of the items Mike Ramsey pointed to as an example of cutting tool innovations that are making a huge difference in the manufacturing industry. Many people think of PCD as being used only for finish machining, but some PCD cutting tools are now durable enough to be used in a much wider range of applications. Mike points to the more common use of aluminum in the automotive and aircraft industries as examples of what has caused PDC tools to be improved and to become more useful. Mike mentions a handful of other cutting tool innovations in this episode as well, so don’t miss it.

Carbon Reinforced Polymer Fibers make new styles of cutting tools a necessity

Carbon-fiber reinforced polymer (CFRP) is a material that is growing in popularity and being applied in a wider and wider range of applications. Its strength, durability, and corrosion resistance make it ideal for automotive and aerospace uses. But CFRP is not exactly friendly to many cutting or drilling tools. It can cause the tool geometry to wear down in a matter of minutes. That requires cutting tool manufacturers like Kennametal to go back to the drawing board to come up with cutting tool solutions that don’t have the same disadvantages. In this conversation, Mike Ramsey explains some of the newer tools available and why it’s important for manufacturers to make the switch as soon as possible.

Today PVD coatings on various cutting tools enable many advantages

One of the major costs of any manufacturing operation is the replacement of tools. Therefore, manufacturers do everything they can to extend the life and usability of the tools they purchase. One of the enhancements to tool technology mentioned by Jim and Jason’s guest, Mike Ramsey is the implementation of PVD (Physical Vapor Deposition). Coating appropriate tools in this manner can bring about increased performance, improved productivity, reduced wear and friction, and more. Get the inside story on PVD coatings and discover if they may be of benefit to you, on this episode of Making Chips.

How Mike Ramsey and Kennametal stay ahead of the competition

Every manufacturer is looking for ways to be more competitive and superior to their competitors. Jim and Jason asked Mike Ramsey what he’s seen successful manufacturers do that those who are unsuccessful do not do, as well as what should be done to stay ahead of the competition. In answer to the first question, Mike says those who are not afraid to implement automation are the ones who are succeeding. And in order to stay ahead of the competition, Mike advises manufacturers to be aware of what’s going on in the metallurgical end of the market (What are the materials being cut?), listen to your customers in order to better understand and meet their needs, understand where the market is going, and know what’s being developed in the machine tool industry. That’s the information that will enable you to know what you need to do to supply customer needs and stay ahead of your competition.

Here’s The Good Stuff!

  • [0:08] The MFG introduction to Jason and Jim at their live podcast recording
  • [5:22] The increasing growth of the manufacturing industry
  • [9:07] Introducing Mike Ramsey of Kennametal
  • [10:28] The latest trends in cutting tools
  • [14:17] Cutting tool advances and the leap frog with machine tools
  • [17:20] What’s happening in other parts of the world that the U.S. should consider
  • [18:52] The biggest challenges Kennametal faces in the future: demographics
  • [20:18] How Mike and Kennametal stay ahead of the trends
  • [21:25] The difference between manufacturers who are growing and those that are not
  • [23:08] Advice for a successful career in the manufacturing business
  • [26:31] What are you doing to automate and bring up the next generation?

Tools & Takeaways

This Week’s Superstar Guest

  • Mike Ramsey - Global Vice President of The Industrial Diversified Market Unit at Kennametal

Connect With MakingChips

Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

 

Mar 8, 2018

Every now and then a technology comes along that everyone is talking about, and high pressure coolant systems are the big topic of conversation in the manufacturing world right now. Jim and Jason discuss these amazing systems on this episode of MakingChips. They cover the advantages of high pressure coolant systems, how you can determine whether or not your company is ready for them, and wrap up the episode with tips about how you can get your team ready to take on this new technology. You won't want to miss this episode.

Connect with us:www.MakingChips.com/contact

High pressure coolant systems are the flavor of the month. Have you tasted the goods?

There's a reason that manufacturing companies all across the United States are talking about high pressure coolant systems. It's a new way of drilling that helps control some of the major elements of the manufacturing process. These systems can actually prevent chips from falling back into the tool, which prevents damage and prolongs tool life. It's the high pressure part of the system that makes it happen. Lubrication and coolant are provided where they are needed the most and flush chips away from the cut. This enables your metal workers to have much greater control over the process. You can learn more about high pressure systems from Jim and Jason, on this episode.

Your shop could be drilling holes like a hot knife through butter. Here's how

High pressure, through spindle coolant is not a magic wand that makes every problem in your manufacturing process go away. But it is a major advancement in the way drilling happens that enables a faster workflow and production process. These high pressure systems enable tools to last longer, the chips to have less impact on the process, and enables metal to be cut at a much higher speed without the damage that can occur at lower speeds. On this episode, Jim and Jason put in a call to a specialist and find out whether it's true that by using these systems, production times could increase by up to 10X. You can hear what they discover on this episode, so don't miss it.

If you want the competitive advantage in your market, high pressure coolant systems may be the way it can happen

Imagine the difference to your production process and order fulfillment if you were able to double your production speed. What if you could triple it? What if you could crank out product even faster than that? You would have a distinct advantage in your market and could easily beat your competition, hands-down. Through spindle, high pressure coolant systems can enable your machine shop to be running at a much higher-capacity that makes those things possible. Find out why Jim and Jason are so excited about this technology and why they are encouraging manufacturers all across the nation to take the leap the next time they consider upgrading equipment.

High speed coolant systems require a team that is up to speed in order to be of benefit

The new technology available through high pressure coolant systems is advantageous in many ways, but those advantages will not be yours if you don't take the time to properly train and equip your team to use the equipment properly. There is a learning curve involved, one that requires adjustments to technique and speed. Your team needs to understand the capabilities of the system and the advantages they can experience from these 1000 to 1200 RPM systems. You might encourage them to listen to this episode of MakingChips to get a quick education. It will fill them in on how amazing these new systems really are.

Here’s The Good Stuff!

  • [0:07] Jason and Jim fill you in on why they are approaching the show in a fresh way
  • [4:04] 1000 PSI Through-Coolant Spindle: A new technology for machine tools
  • [6:48] Manufacturing News: The Manufacturing Industry in the U.S. is Growing Rapidly
  • [9:03] Why companies need to release their P.O. sooner in order to get products on time
  • [14:09] Verifying the veracity of the effectiveness of 1000 PSI coolant
  • [18:31] Avoiding chip problems with a high pressure coolant system
  • [21:25] The competitive advantage of a high pressure, through spindle coolant system
  • [22:29] Making sure your team is ready to take on the new technology

Tools & Takeaways

VIPs From The Metal Working Nation

Connect With MakingChips

Subscribe to MakingChips on Apple Podcasts, Google Play, Stitcher, or Spotify

Feb 20, 2018

Hello Metalworking Nation! We are thrilled at what’s to come in the near future for the MakingChips Podcast. While Jim and Jason are busy implementing the final changes to the new MakingChips, we wanted to share with you one of our favorite episodes from the MakingChips Vault.

On this episode we interview Matt Sump, Account Executive at ShopWare Inc, to discuss CAM Software and Dynamic Machining. ShopWare is a value added reseller of Mastercam Cad/Cam Software & ProShop ERP.

Matt shares his 3 most important actions that manufacturers can take now to improve their utilization of Computer-Aided Manufacturing.

Episode Outline:
[00:01] - IMTS 2018
[03:15] - What Shopware Does
[07:24] - Integrating Cutting Tool Data
[10:28] - 90% Utilization
[14:55] - High Speed Machining
[19:07] - The MFG Meeting 2018
[20:12] - 3 Ways to Improve Your CAM Skills

Links Mentioned in this Episode:
IMTS 2018 - Register Today!
The MFG Meeting 2018
Matt Sump| LinkedIn
ShopWare Inc.

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Feb 19, 2018

Hello Metalworking Nation! We are thrilled at what’s to come in the near future for the MakingChips Podcast. While Jim and Jason are busy implementing the final changes to the new MakingChips, we wanted to share with you one of our favorite episodes from the MakingChips Vault.

On this episode we interview Stacey Bales, 2nd generation owner and President of Bales Metal Surface Solutions. Bales provides engineered coating and finishes to mold makers and OEMs.

Stacey highlights the struggles that occurred in the family business after the untimely passing of her father, who was serving as acting president of the company. Without a succession plan in place, Stacy was forced to overcome several challenges while dealing with the grief of losing her father. Stacy shares her remarkable story and the hurdles she overcame while providing some advice on what you can do in the event that a similar tragedy happens in your company.

Episode Outline:
[00:01] - IMTS 2018
[02:36] - Introducing Stacey Bales
[03:40] - Getting Respect
[05:00] - Unexpected Passing
[08:34] - Help Through the Transition
[10:25] - Biggest Hurdles
[13:13] - Transition with the Bank
[14:13] - The MFG Meeting 2018
[15:18] - Family Business Advice
[16:49] - Conclusion of Episode

Links Mentioned in this Episode:
IMTS 2018 - Register Today!
TMA Illinois
The MFG Meeting 2018
Stacey Bales | LinkedIn
Bales Metal Surface Solutions

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Feb 9, 2018

Hello Metalworking Nation! We are thrilled at what’s to come in the near future for the MakingChips Podcast. While Jim and Jason are busy implementing the final changes to the new MakingChips, we wanted to share with you one of our favorite episodes from the MakingChips Vault.

On this episode, we will be speaking with Patricia Miller, CEO of Matrix 4, a design and manufacturing house of plastic products based out of Woodstock, IL. Matrix 4 is 40 years old, yet operates with a start-up mentality thanks to Patricia’s progressive leadership.

When we first interviewed Patricia Miller, she was a relative newbie in the business, however in the years following this interview, she has grown Matrix 4 to new heights, redefining the business model, strategy, and culture of the company.

Patricia shares her 5 Points that helped drive the business into the success that it is today.
1) Get Connected
2) Understand Customers
3) Drive Innovation
4) Embrace Change
5) Give Hope

Episode Outline:
[00:01] - IMTS 2018: Register Now!
[03:42] - Get Connected
[05:21] - Connecting with the Manufacturing Community
[08:10] - Understand Customers
[12:14] - Meeting with Customers
[14:21] - The MFG Meeting 2018
[15:31] - Drive Innovation
[16:40] - Embrace Change
[19:04] - Shaking Up the Status Quo
[20:56] - Changing Culture
[23:55] - Facing Roadblocks
[27:30] - Next Stages

Links Mentioned in this Episode:
IMTS 2018 - Register Today!
TMA Illinois
The MFG Meeting 2018
Alan Beaulieu | Economist
Patricia Miller | LinkedIn
Matrix 4

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Feb 1, 2018

Hello Metalworking Nation! We are thrilled at what’s to come in the near future for the MakingChips Podcast. While Jim and Jason are busy implementing the final changes to the new MakingChips, we wanted to share with you one of our favorite episodes from the MakingChips Vault.

On this episode, we will be speaking with Brian Panek of Panek Precision, a leading precision machine shop, located outside of Chicago, IL. Brian takes us through the history of the shop and it’s longtime relationship with robot technology. We’ll hear about the “aha” moment that led to the implementation of their first robot, as Brian details the impact they have had on his business.

Episode Outline:
[00:01] - IMTS 2018
[03:01] - Welcome Brian Panek
[05:50] - Panek Precision’s Story
[07:20] - Their First Robot
[09:45] - Keeping Up With Production
[14:04] - Reintroducing Robot Technology
[16:38] - Throughput and Quality
[19:21] - Collaborative Robot Technology
[20:14] - The MFG Meeting 2018
[21:37] - Naming Robots and Lead Time
[23:40] - Vision for the Future
[28:00] - Conclusion of Episode

Links Mentioned in this Episode:
IMTS 2018 - Register Today!
Washington University in St. Louis
TMA Illinois
Panek Precision
The MFG Meeting 2018
Jim Carroll - Futurist
Brian Panek | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Jan 24, 2018

Hello Metalworking Nation! We are excited to bring back Phil and David from Orbitform as we conclude our interview with a detailed discussion on Orbitform's continuous process improvements. We'll talk about the steps that your manufacturing business can take to start implementing continuous process improvements. In manufacturing news, we give our take on the newly passed tax reform bill and it's impact on manufacturing in the United States. We also share some exciting news about the future of MakingChips.

Episode Outline:
[00:01] - IMTS 2018
[04:37] - Manufacturing News
[10:30] - Continuous Improvement Initiative
[14:00] - The First Steps
[17:32] - Bonus Incentive Plan
[20:43] - Kill The Castings
[25:27] - Hone Your Skills
[26:34] - Driving the Profitability
[30:48] - Automating The Process
[33:49] - Looking at the Data
[36:00] - Conclusion of Episode
[38:43] - The MFG Meeting 2018

Links Mentioned in this Episode:
IMTS 2018 - Register Today!
Digital Manufacturing and Design Innovation Institute (DMDII)
Orbitform
Eli (Eliyahu) Goldratt “The Goal”
Phil Sponsler | LinkedIn
David Shirkey | LinkedIn
Carr Machine and Tool | Case Studies
The MFG Meeting 2018

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Jan 17, 2018

Hello Metalworking Nation! We are excited to bring you part two of our interview with David Shirkey and Phil Sponsler of Orbitform. David and Phil walk us through their process of grading potential acquisitions. We'll also hear about their active involvement in The Assembly Trade Show and how they quantify their ROI. Later on, we learn about David's discovery of the MakingChips Podcast, as he explains the takeaways their business has received from the show.

Episode Outline:
[00:01] - IMTS 2018
[02:52] - The Trade Show
[08:50] - Quantifying ROI
[10:21] - Distinguishing Clients
[13:50] - Looking at Acquisitions
[16:46] - Grading Possible Acquisitions
[20:25] - Hearing about MakingChips
[25:03] - Michigan Manufacturer of the Year

Links Mentioned in this Episode:
IMTS 2018 - Register Today!
Digital Manufacturing and Design Innovation Institute (DMDII)
Orbitform
The Assembly Show
Workshop for Warriors
Phil Sponsler | LinkedIn
David Shirkey | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

Jan 10, 2018

Hello Metalworking Nation! On today’s episode, we welcome two very special guests from Orbitform to the MakingChips Podcast. We are pleased to welcome Phil Sponsler (President of Orbitform) and David Shirkey (Manager of Strategic Initiatives). Orbitform (Jackson, Michigan) manufacturers custom assembly machines and assembly systems to customers and industries around the world.

Phil and David tell us the story of how Orbitform was started and how they got involved with the company. We'll hear some insights on Orbitform's remarkable success following the great recession and how they developed an internal CRM software system that created unprecedented efficiency in their business. In Manufacturing News, we continue to talk about the industry's growing optimism as U.S. Manufacturing accelerates to it's best year in over a decade.

Episode Outline:
[00:01] - IMTS 2018
[03:50] - Manufacturing News
[04:43] - Anything New at ZENGERS?
[07:06] - What’s New With Jim?
[08:50] - Introducing David Shirkey
[09:39] - Introducing Phil Sponsler
[10:38] - The Story of Orbitform
[11:38] - What Is Orbital Riveting
[16:27] - Coming Out of the Recession
[17:49] - Phil’s Initial Journey
[19:14] - Marketing vs Sales Driven
[20:41] - Driven Process
[22:15] - Orbistix Mission
[24:21] - What is a "Form Fix”
[26:20] - Orbitform’s CRM Efficiency
[31:43] - 98% Utilization

Links Mentioned in this Episode:
Digital Manufacturing and Design Innovation Institute (DMDII)
Manufacturing News
Orbitform
Ballistix
Theory of Constraints
Division of Labor in Sales
Sales Process Engineering
Eli (Eliyahu) Goldratt “The Goal”
Phil Sponsler | LinkedIn
David Shirkey | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

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